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Social Media Analytics and Practical Applications (Emerging Operations Research Methodologies and Applications) - Softcover

 
9781032051406: Social Media Analytics and Practical Applications (Emerging Operations Research Methodologies and Applications)
  • PublisherCRC Press
  • Publication date2024
  • ISBN 10 103205140X
  • ISBN 13 9781032051406
  • BindingPaperback
  • LanguageEnglish
  • Edition number1
  • Number of pages78

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9781032051390: Social Media Analytics and Practical Applications (Emerging Operations Research Methodologies and Applications)

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Paperback. Condition: new. Paperback. Social Media Analytics and Practical Applications: The Change to the Competition Landscape provides a framework that allows you to understand and analyze the impact of social media in various industries. It illustrates how social media analytics can help firms build transformational strategies and cope with the challenges of social media technology. By focusing on the relationship between social media and other technology models, such as wisdom of crowds, healthcare, fintech and blockchain, machine learning methods, and 5G, this book is able to provide applications used to understand and analyze the impact of social media. Various industries are called out and illustrate how social media analytics can help firms build transformational strategies and at the same time cope with the challenges that are part of the landscape. The book discusses how social media is a driving force in shaping consumer behavior and spurring innovations by embracing and directly engaging with consumers on social media platforms. By closely reflecting on emerging practices, the book shows how to take advantage of recent advancements and how business operations are being revolutionized.Social Media Analytics and Practical Applications is written for academicians and professionals involved in social media and social media analytics. This book provides a framework that allows you to understand and analyze the impact of social media in various industries. It illustrates how social media analytics can help firms build transformational strategies and cope with the challenges of social media technology. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781032051406

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