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Ethical Consumption (State of the Art in Business Research) - Softcover

 
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  • PublisherRoutledge
  • Publication date2024
  • ISBN 10 1032160640
  • ISBN 13 9781032160641
  • BindingPaperback
  • LanguageEnglish
  • Edition number1
  • Number of pages90

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ISBN 10:  1032160632 ISBN 13:  9781032160634
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Alex Hiller
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ISBN 10: 1032160640 ISBN 13: 9781032160641
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Paperback. Condition: new. Paperback. Arising from foundations in green and eco-consumerism, ethical consumption is a multidisciplinary area of research. This shortform book presents an expert view of the empirical evidence on ethical consumption, incorporating perspectives from marketing, psychology and sociology.It takes both a historical and a thematic perspective, covering definitions of ethical consumption, typologies of ethical consumer practices, successes brought about from consumer actions and the current challenges. It also focuses on the emergence of contemporary perspectives on ethical consumer behaviour from three discrete perspectives: those focusing on consumer segmentation (the profiling of ethical consumers), those which take a psychological approach (the decision- making processes which underpin ethical consumption) and those which are sociological in nature (the identities and practices which underpin ethical consumption). The book finally synthesises these perspectives in the context of the problems that are often claimed to exist, such as the existence of the attitude behaviour gap, and provides conclusions which make recommendations for practice and further research.It will be of interest to academics and students of marketing, consumption and related fields, as well as to practitioners and policymakers who want to understand more about the evidence pertaining to ethical consumers, what motivates them, and how to encourage and educate them to consume more ethically. Arising from foundations in green and eco-consumerism, ethical consumption is a multidisciplinary area of research. This shortform book presents an expert view of the empirical evidence on ethical consumption, incorporating perspectives from marketing, psychology and sociology. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781032160641

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