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Advertising Media Planning: A Brand Management Approach - Hardcover

Kelley, Larry D.; Sheehan, Kim Bartel; Dobias, Lisa; Koranda, David E.; Jugenheimer, Donald W.

 
9781032192178: Advertising Media Planning: A Brand Management Approach
Hardcover
ISBN 10: 1032192178 ISBN 13: 9781032192178
Publisher: Routledge, 2022
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  • PublisherRoutledge
  • Publication date2022
  • ISBN 10 1032192178
  • ISBN 13 9781032192178
  • BindingHardcover
  • Edition number5
  • Number of pages302
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Kelley, Larry D.; Sheehan, Kim Bartel; Dobias, Lisa; Koranda, David E.; Jugenheimer, Donald W.
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Kelley, Larry D.; Dobias, Lisa; Sheehan, Kim Bartel; Koranda, David E.; Jugenheimer, Donald W.
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Larry D. Kelley (University of Houston, USA)|Kim Bartel Sheehan (University of Oregon, USA)|Lisa Dobias|David E. Koranda|Donald W. Jugenheimer
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Book Description Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Larry D. Kelley is Professor of Advertising at the Jack J. Valenti School of Communication at the University of Houston, USA.Kim Bartel Sheehan is Professor Emerita at the University of Oregon, USA. Seller Inventory # 703646780

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Kelley, Larry D.; Dobias, Lisa; Sheehan, Kim Bartel; Koranda, David E.; Jugenheimer, Donald W.
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Book Description Hardcover. Condition: Brand New. 5th edition. 432 pages. 9.69x6.88x0.75 inches. In Stock. Seller Inventory # __1032192178

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Kelley, Larry D.; Sheehan, Kim Bartel; Dobias, Lisa; Koranda, David E.; Jugenheimer, Donald W.
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