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9781032228389: UX Writing
  • PublisherRoutledge
  • Publication date2023
  • ISBN 10 1032228385
  • ISBN 13 9781032228389
  • BindingHardcover
  • Edition number1
  • Number of pages266

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Tham, Jason C. K.; Howard, Tharon; Verhulsdonck, Gustav
Published by Routledge, 2023
ISBN 10: 1032228385 ISBN 13: 9781032228389
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Jason C.K. Tham
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ISBN 10: 1032228385 ISBN 13: 9781032228389
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Hardcover. Condition: new. Hardcover. This flexible textbook provides an integrated approach to user experience (UX) writing and equips students and practitioners with the essential principles and methods to succeed in writing for UX.The fundamental goal of UX writing is to produce usable and attractive content that boosts user engagement and business growth. This book teaches writers how to create content that helps users perform desired tasks while serving business needs. It is informed by user-centered design, content strategy, artificial intelligence (AI), and digital marketing communication methodologies, along with UX-related practices. By combining writing-as-design and design-as-writing, the book offers a new perspective for technical communication education where UX design and writing are merged to achieve effective and desirable outcomes.Outlining the key principles and theories for writing user-centered content design, this core textbook is fundamental reading for students and early career practitioners in UX, technical communication, digital marketing, and other areas of professional writing. This flexible textbook provides an integrated approach to User Experience (UX) writing and equips students and practitioners with the essential principles and methods to succeed in writing for user experience. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781032228389

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Jason C.K. Tham
Published by Taylor & Francis Ltd, 2023
ISBN 10: 1032228385 ISBN 13: 9781032228389
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Jason C K Tham
ISBN 10: 1032228385 ISBN 13: 9781032228389
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Buch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This flexible textbook provides an integrated approach to user experience (UX) writing and equips students and practitioners with the essential principles and methods to succeed in writing for UX.The fundamental goal of UX writing is to produce usable and attractive content that boosts user engagement and business growth. This book teaches writers how to create content that helps users perform desired tasks while serving business needs. It is informed by user-centered design, content strategy, artificial intelligence (AI), and digital marketing communication methodologies, along with UX-related practices. By combining writing-as-design and design-as-writing, the book offers a new perspective for technical communication education where UX design and writing are merged to achieve effective and desirable outcomes.Outlining the key principles and theories for writing user-centered content design, this core textbook is fundamental reading for students and early career practitioners in UX, technical communication, digital marketing, and other areas of professional writing. 248 pp. Englisch. Seller Inventory # 9781032228389

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Published by Routledge, 2023
ISBN 10: 1032228385 ISBN 13: 9781032228389
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Tham, Jason C.K.; Howard, Tharon; Verhulsdonck, Gustav
Published by Routledge, 2023
ISBN 10: 1032228385 ISBN 13: 9781032228389
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Tham, Jason C.K.; Howard, Tharon; Verhulsdonck, Gustav
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ISBN 10: 1032228385 ISBN 13: 9781032228389
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Tham, Jason C.K.; Howard, Tharon; Verhulsdonck, Gustav
Published by Routledge, 2023
ISBN 10: 1032228385 ISBN 13: 9781032228389
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Jason C.K. Tham (Texas Tech University, USA)|Tharon Howard (Clemson University, USA)|Gustav Verhulsdonck (Central Michigan University, USA)
Published by Taylor & Francis, 2023
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Jason C.K. Tham is Associate Professor of Technical Communication and Rhetoric at Texas Tech University, USA.Tharon Howard is Professor of English at Clemson University, USA.Gustav Verhulsdonck is Associate Profe. Seller Inventory # 899827575

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