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Transhumanisms and Biotechnologies in Consumer Society (Key Issues in Marketing Management) - Softcover

 
9781032281759: Transhumanisms and Biotechnologies in Consumer Society (Key Issues in Marketing Management)

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Takhar, Jennifer (Editor)/ Houston, Rika (Editor)/ Dholakia, Nikhilesh (Editor)
Published by Routledge, 2024
ISBN 10: 1032281758 ISBN 13: 9781032281759
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Jennifer Takhar
Published by Taylor & Francis Ltd, London, 2024
ISBN 10: 1032281758 ISBN 13: 9781032281759
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Paperback. Condition: new. Paperback. Transhumanisms and Biotechnologies in Consumer Society offers new, critical perspectives on the impact of 'life-enhancing' technological advancements on consumer identity positions and market evolutions.Technoprogressive innovations that include body modification technologies and reproductive technologies have enabled people to transcend bodily constraints. In parallel, they provoke necessary, critical interrogation around human capabilities, technological possibilities, gender equality, feminism, personal identity, bioethics, markets and morality. The contributions in this book re-evaluate these topics and elucidate some of the vexed relationships between consumers of biotechnologies and markets they consider restrictive or misleading. Secondly, by illustrating consumers questioning of and resistance to biomedical, market imperatives, they highlight how the notion of consumer sovereignty, consumer influence over markets, has now advanced into novel forms of consumer activism made manifest through contemporary health justice movements. The chapters in this book also uncover profoundly personal consumer accounts on coping with and managing bodies-in-transition, focusing on illness, self-perception, survivorship and the vicissitudes of these corporeal experiences. This book will allow readers to understand how accelerated technological market changes are being experienced and creatively countered at the societal and individual level.The chapters in this book were originally published as a special issue of Journal of Marketing Management. This book offers new, critical perspectives on the impact of life-enhancing technological advancements on consumer identity positions and market evolutions. It will allow readers to understand how accelerated technological market changes are being experienced and creatively countered at the societal and individual level. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781032281759

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Published by Routledge, 2024
ISBN 10: 1032281758 ISBN 13: 9781032281759
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ISBN 10: 1032281758 ISBN 13: 9781032281759
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Published by Routledge, 2024
ISBN 10: 1032281758 ISBN 13: 9781032281759
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Takhar, Jennifer (Editor)/ Houston, Rika (Editor)/ Dholakia, Nikhilesh (Editor)
Published by Routledge, 2024
ISBN 10: 1032281758 ISBN 13: 9781032281759
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Seller: Revaluation Books, Exeter, United Kingdom

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Paperback. Condition: Brand New. 224 pages. 9.69x6.88x9.69 inches. In Stock. Seller Inventory # x-1032281758

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Jennifer Takhar
Published by Taylor & Francis Ltd, 2024
ISBN 10: 1032281758 ISBN 13: 9781032281759
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Published by Taylor & Francis, 2024
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Jennifer Takhar is Associate Professor of Marketing and Communication at ISG Business School, Paris. Her research expertise includes gamete commodification, transhumanism and the marketing and advertising of assisted reproductive technologies (ART. Seller Inventory # 1533112963

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Jennifer Takhar
Published by Taylor & Francis Ltd, London, 2024
ISBN 10: 1032281758 ISBN 13: 9781032281759
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Paperback. Condition: new. Paperback. Transhumanisms and Biotechnologies in Consumer Society offers new, critical perspectives on the impact of 'life-enhancing' technological advancements on consumer identity positions and market evolutions.Technoprogressive innovations that include body modification technologies and reproductive technologies have enabled people to transcend bodily constraints. In parallel, they provoke necessary, critical interrogation around human capabilities, technological possibilities, gender equality, feminism, personal identity, bioethics, markets and morality. The contributions in this book re-evaluate these topics and elucidate some of the vexed relationships between consumers of biotechnologies and markets they consider restrictive or misleading. Secondly, by illustrating consumers questioning of and resistance to biomedical, market imperatives, they highlight how the notion of consumer sovereignty, consumer influence over markets, has now advanced into novel forms of consumer activism made manifest through contemporary health justice movements. The chapters in this book also uncover profoundly personal consumer accounts on coping with and managing bodies-in-transition, focusing on illness, self-perception, survivorship and the vicissitudes of these corporeal experiences. This book will allow readers to understand how accelerated technological market changes are being experienced and creatively countered at the societal and individual level.The chapters in this book were originally published as a special issue of Journal of Marketing Management. This book offers new, critical perspectives on the impact of life-enhancing technological advancements on consumer identity positions and market evolutions. It will allow readers to understand how accelerated technological market changes are being experienced and creatively countered at the societal and individual level. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Seller Inventory # 9781032281759

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