Applied Communication Research Methods - Hardcover

Boyle, Michael; Schmierbach, Mike

Hardcover

ISBN 10: 1032328061 ISBN 13: 9781032328065

Publisher: Routledge, 2023

Synopsis

This third edition is again a practical introduction to communication research methods, foregrounding the role research plays in communication and media industry careers.

Covering major methodologies such as surveys, experiments, focus groups, in-depth interviews, content analysis, and others, the book takes the reader through the research process from beginning to end. The text continues to help students link the research methods they learn to practical contexts through its activities and features, which include Voices From Industry boxes written by practitioners that give insight into application of methods; Steps to Success research review checklists; and numerous end-of-chapter activities to reinforce concepts. This third edition contains updates throughout, including an expanded discussion of reliability and validity across both qualitative and quantitative research contexts as well as new Research in Action boxes that showcase how research is used in professional and public contexts.

The text is ideally suited to both undergraduate and graduate courses in communication research methods within communication, media, and mass communication programs.

Online resources, including sample syllabi, PowerPoint slides, and test banks are available at www.routledge.com/9781032288819.

About this title

About the Author

Michael P. Boyle is a professor in the Department of Communication and Media at West Chester University, USA.

Mike Schmierbach is a professor in the Donald P. Bellisario College of Communications at The Pennsylvania State University, USA.

Edition details

• Publisher: Routledge
• Publication date: 2023
• Language: English
• ISBN 10: 1032328061
• ISBN 13: 9781032328065
• Binding: Hardcover
• Edition number: 3
• Number of pages: 334