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Sport and Social Media in Business and Society (Routledge Focus on Sport, Culture and Society) - Hardcover

 
9781032415017: Sport and Social Media in Business and Society (Routledge Focus on Sport, Culture and Society)
  • PublisherRoutledge
  • Publication date2023
  • ISBN 10 1032415010
  • ISBN 13 9781032415017
  • BindingHardcover
  • Edition number1
  • Number of pages122

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Hardcover. Condition: new. Hardcover. This concise, practical book examines the significance of social media for the sport industry, explaining key concepts and sharing tools and best practice for the use of social media in sport business communication.Accessibly written and avoiding jargon, the book considers the history, development, commercial impact, social effects, and the legal and ethical concerns of social media in the context of sport. Covering all levels of sport, from professional to grassroots, the book includes international cases and examples throughout, presenting key findings from current research. It also explains the role of social media agencies and the fundamentals of managing a sport organizations social media platforms and outputs.This book is essential reading for all sport business professionals and for any sport business, management, or marketing student looking for a primer on this important and growing subject. This concise, practical book examines the significance of social media for the sport industry, explaining key concepts and sharing tools and best practice for the use of social media in sport business communication. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781032415017

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Buch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This concise, practical book examines the significance of social media for the sport industry, explaining key concepts and sharing tools and best practice for the use of social media in sport business communication.Accessibly written and avoiding jargon, the book considers the history, development, commercial impact, social effects, and the legal and ethical concerns of social media in the context of sport. Covering all levels of sport, from professional to grassroots, the book includes international cases and examples throughout, presenting key findings from current research. It also explains the role of social media agencies and the fundamentals of managing a sport organization's social media platforms and outputs.This book is essential reading for all sport business professionals and for any sport business, management, or marketing student looking for a primer on this important and growing subject. 114 pp. Englisch. Seller Inventory # 9781032415017

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