Rethinking Innovation and Design for Emerging Markets - Softcover

Midler, Christophe; Jullien, Bernard; Lung, Yannick

Softcover

ISBN 10: 1032476826 ISBN 13: 9781032476827

Publisher: Auerbach Publications, 2023

Synopsis

The authors have put together a fascinating narrative of the creation process of one of the most successful example of frugal engineering in recent years. They bring out insightful details of what managerial, organizational and technological pathways were taken to come up with a disruptive innovation that has the potential to change the entry-level automobile market in India and other emerging markets. The book significantly deepens and extends the knowledge of disruptive and reverse innovation, as well as of strategic alliance management. The book keeps the reader captive and is a must read for all who have an interest in innovation.

About this title

About the Author

Christophe Midler, Bernard Jullien, Yannick Lung

Edition details

• Publisher: Auerbach Publications
• Publication date: 2023
• Language: English
• ISBN 10: 1032476826
• ISBN 13: 9781032476827
• Binding: Paperback
• Edition number: 1
• Number of pages: 178