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Synopsis
The authors have put together a fascinating narrative of the creation process of one of the most successful example of frugal engineering in recent years. They bring out insightful details of what managerial, organizational and technological pathways were taken to come up with a disruptive innovation that has the potential to change the entry-level automobile market in India and other emerging markets. The book significantly deepens and extends the knowledge of disruptive and reverse innovation, as well as of strategic alliance management. The book keeps the reader captive and is a must read for all who have an interest in innovation.
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Christophe Midler, Bernard Jullien, Yannick Lung
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Rethinking Innovation and Design for Emerging Markets: Inside the Renault Kwid Project
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Rethinking Innovation and Design for Emerging Markets
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Rethinking Innovation and Design for Emerging Markets: Inside the Renault Kwid Project
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Taylor & Francis Ltd, 2023
ISBN 10: 1032476826
ISBN 13: 9781032476827
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Rethinking Innovation and Design for Emerging Markets
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Rethinking Innovation and Design for Emerging Markets
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Condition: New. Christophe Midler, Bernard Jullien, Yannick LungThe authors have put together a fascinating narrative of the creation process of one of the most successful example of frugal engineering in recent years. They bring out insightful details of. Seller Inventory # 801266630
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Rethinking Innovation and Design for Emerging Markets: Inside the Renault Kwid Project
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Paperback. Condition: Brand New. 178 pages. 9.19x6.13x0.55 inches. In Stock. Seller Inventory # zk1032476826
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Rethinking Innovation and Design for Emerging Markets : Inside the Renault Kwid Project
Published by
Taylor & Francis Ltd Jan 2023, 2023
ISBN 10: 1032476826
ISBN 13: 9781032476827
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Taschenbuch. Condition: Neu. Neuware - The authors have put together a fascinating narrative of the creation process of one of the most successful example of frugal engineering in recent years. They bring out insightful details of what managerial, organizational and technological pathways were taken to come up with a disruptive innovation that has the potential to change the entry-level automobile market in India and other emerging markets. The book significantly deepens and extends the knowledge of disruptive and reverse innovation, as well as of strategic alliance management. The book keeps the reader captive and is a must read for all who have an interest in innovation. Seller Inventory # 9781032476827
Quantity: 2 available