Winning Together - Softcover

Srivastava, Sonal

Softcover

ISBN 10: 1032488352 ISBN 13: 9781032488356

Publisher: CRC Press, 2023

Synopsis

UX research, the key to comprehending users' behaviors, motivations, and preferences for developing delightful experiences, thrives on effective teamwork and collaboration. This comprehensive guide brings together the expertise and insights from seasoned researchers, cross-functional partners, and product leaders in order to transform how you collaborate and unlock the true potential of UX research.

Key Features

• Includes a comprehensive selection of ready-to-use templates

• Incorporates insights and advice from cross-functional stakeholders

• Offers a wide range of strategies tailored to various expertise levels, catering to both novice and advanced practitioners

• Presents universally applicable methodologies and insights, equipping a diverse range of researchers, including consultants, vendors, and in-house professionals

From experienced professionals to those just starting out, and freelancers to in-house researchers, this comprehensive guide offers practical strategies to navigate the pitfalls of UX research, enhancing collaboration and, ultimately, driving success.

About this title

About the Author

Sonal Srivastava is a seasoned UX researcher with over 15 years of experience working across diverse industries, including Amazon, Meta, Instacart, and Blizzard. Based in Seattle, Sonal holds a double Master's degree in Social Psychology from the University of Delhi and Human-Centered Design from the University of Washington, Seattle. Her passion lies in guiding companies in harnessing the full potential of user research for creating delightful products as well as developing the next generation of UX researchers.

Her global experience―having lived and worked across continents from India and Ghana to China and the USA―has cultivated her deep understanding of cultural nuances. This, combined with her vast experience spanning from dynamic startups to established corporate giants, has honed her skills in effective stakeholder management and crafting bespoke UX research strategies.

When she's not conducting research or writing, Sonal can be found exploring new places with her husband and two adventurous daughters. She has a passion for experimenting with new recipes in the kitchen, is an ardent wildlife enthusiast, and actively works towards advocating for wildlife conservation.

Edition details

• Publisher: CRC Press
• Publication date: 2023
• Language: English
• ISBN 10: 1032488352
• ISBN 13: 9781032488356
• Binding: Paperback
• Edition number: 1
• Number of pages: 132