Synopsis
Communication for Development introduces readers to the foundational concepts of development communication, including key theories and models that shape diverse perspectives. It provides a robust framework for understanding and applying the theoretical, practical, and creative skills essential to the study of development communication.
The book enhances understanding of development processes, focusing on their role in driving social change, public development programs, and advocacy efforts. It explores interactive approaches to working with communities, creating tailored messages, and utilizing various communication channels to foster positive behaviors and sustain individual, community, and societal change. Additionally, it highlights the importance of communication in promoting social and behavioral transformation, with a particular focus on its application in health, social, and other development fields.
This book serves as an ideal textbook for students and researchers in communication for development, journalism and mass communication, sociology, development studies, public health, and women and gender studies. It is also an invaluable resource for professionals in media, government, NGOs, and advertising. With its comprehensive approach, the book is well-suited for adoption as a textbook in South Asia, North America, and parts of Africa, where communication for development is a key area of study at graduate and postgraduate levels.
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About the Author
Ravindra Kumar Vemula is a Professor in the Department of Journalism and Mass Communication at The English and Foreign Languages University, Shillong Campus, India. His research focuses on development communication, health communication (HIV/AIDS), new media, and communication policy. He has co-chaired IAMCR’s Health Communication and Change Working Group (2011–2019) and coordinated India’s BRICS media systems study. Currently, he collaborates on a COVID-19 community engagement project with NIHSS, South Africa. He has published extensively, including books with Routledge and Palgrave Macmillan.
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Communication for Development and Social Change : Theories and Practices
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Taylor & Francis Ltd Jul 2026, 2026
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Buch. Condition: Neu. Neuware - Communication for Development introduces readers to the foundational concepts of development communication, including key theories and models that shape diverse perspectives. It provides a robust framework for understanding and applying the theoretical, practical, and creative skills essential to the study of development communication.The book enhances understanding of development processes, focusing on their role in driving social change, public development programs, and advocacy efforts. It explores interactive approaches to working with communities, creating tailored messages, and utilizing various communication channels to foster positive behaviors and sustain individual, community, and societal change. Additionally, it highlights the importance of communication in promoting social and behavioral transformation, with a particular focus on its application in health, social, and other development fields.This book serves as an ideal textbook for students and researchers in communication for development, journalism and mass communication, sociology, development studies, public health, and women and gender studies. It is also an invaluable resource for professionals in media, government, NGOs, and advertising. With its comprehensive approach, the book is well-suited for adoption as a textbook in South Asia, North America, and parts of Africa, where communication for development is a key area of study at graduate and postgraduate levels. Seller Inventory # 9781032666402
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