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Synopsis
This book presents cutting‑edge perspectives on Communication in Sport Management, a core component of contemporary sport business.
Featuring the work of leading sport scholars from around the world, this book explores seven key themes in sport communication: engagement, technology, branding, publicity, finance, health, and crisis communication. Drawing on multi‑disciplinary perspectives, including communication and media studies, management, finance, and sociology, this book examines cutting‑edge topics such as digital sport fandom, online abuse, communication in esports, developing athlete brands, and managing scandal.
Offering an important snapshot of the state of the art in sport communication, this book is fascinating reading for any advanced student, researcher, policy maker, or practitioner working in sport business and management, sport media, digital media, public relations, or broadcasting.
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About the Author
Paul M. Pedersen, PhD, is Professor of Sport Management at Indiana University Bloomington, USA, and founding editor of the International Journal of Sport Communication (IJSC).
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Communication in Sport Management
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Communication in Sport Management (Routledge Research in Sport Business and Management)
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Communication in Sport Management (Paperback)
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Taylor & Francis Ltd, London, 2026
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Paperback. Condition: new. Paperback. This book presents cuttingedge perspectives on Communication in Sport Management, a core component of contemporary sport business.Featuring the work of leading sport scholars from around the world, this book explores seven key themes in sport communication: engagement, technology, branding, publicity, finance, health, and crisis communication. Drawing on multidisciplinary perspectives, including communication and media studies, management, finance, and sociology, this book examines cuttingedge topics such as digital sport fandom, online abuse, communication in esports, developing athlete brands, and managing scandal.Offering an important snapshot of the state of the art in sport communication, this book is fascinating reading for any advanced student, researcher, policy maker, or practitioner working in sport business and management, sport media, digital media, public relations, or broadcasting. This book presents cutting-edge perspectives on communication in sport management, a core component of contemporary sport business. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781032859026
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Communication in Sport Management
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