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The Hard Sell: Crime and Punishment at an Opioid Startup - Softcover

 
9781035009701: The Hard Sell: Crime and Punishment at an Opioid Startup
  • PublisherPicador
  • Publication date2023
  • ISBN 10 1035009706
  • ISBN 13 9781035009701
  • BindingPaperback
  • Number of pages288

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Paperback. Condition: new. Paperback. SOON TO BE A MAJOR NETFLIX MOVIE STARRING CHRIS EVANS AND EMILY BLUNT'A pacey crime caper set against the backdrop of the opioid crisis . . . When I tell you that reading The Hard Sell is like watching a Scorsese film, you will assume I am exaggerating. Pick it up and tell me I'm wrong.' - Patrick Radden Keefe, author of Empire of PainIn the early 2000s, John Kapoor had already amassed a small fortune in pharmaceuticals when he founded Insys Therapeutics. A boom time for painkillers, he had developed a novel formulation of fentanyl, the most potent opioid on the market.Kapoor, a brilliant scientist with relentless business instincts, was eager to make the most of his innovation. But there was a problem: the drug was a niche product, approved only for cancer patients in dire condition. So he recruited an ambitious, persuasive team, who employed a variety of deceptive techniques, from zeroing in on suspect doctors, to falsifying patient records to deceiving insurance companies. Insys became a Wall Street sensation.That is, until insiders reached their breaking point and blew the whistle. They sparked a sprawling investigation that would lead to a dramatic courtroom battle, breaking new ground in the government's fight to hold the drug industry accountable in the spread of addictive opioids.With colourful characters and true suspense, The Hard Sell lays bare the pharma playbook. Evan Hughes offers a bracing look not just at Insys, but at how opioids are sold at the point they first enter the national bloodstream - in the doctor's office. A medical crime story, in the vein of Empire of Pain and Bad Blood, concerned with fentanyl and drawing back the curtains in exposing the on the ground tactics employed in pharmaceutical sales. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781035009701

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Taschenbuch. Condition: Neu. Neuware -Soon to be the major motion picture Pain Hustlers starring Emily Blunt and Chris Evans streaming on Netflix'A pacy crime caper set against the backdrop of the opioid crisis . . . When I tell you that reading The Hard Sell is like watching a Scorsese film, you will assume I am exaggerating. Pick it up and tell me I'm wrong.' - Patrick Radden Keefe, The New York TimesIn the early 2000s, John Kapoor had already amassed a small fortune in pharmaceuticals when he founded Insys Therapeutics. A boom time for painkillers, he had developed a novel formulation of fentanyl, the most potent opioid on the market.Kapoor, a brilliant scientist with relentless business instincts, was eager to make the most of his innovation. But there was a problem: the drug was approved only for cancer patients in dire condition. So he recruited an avaricious team, who employed a variety of deceptive techniques, from falsifying patient records to deceiving insurance companies. Insys became a Wall Street sensation. That is, until insiders reached their breaking point and blew the whistle, sparking a sprawling investigation in the government's fight to hold the drug industry accountable in the spread of addictive opioids.With colourful characters and true crime suspense, The Hard Sell lays bare the pharma playbook. Evan Hughes offers a bracing look not just at Insys, but at how opioids are sold at the point they first enter the national bloodstream - in the doctor's office . . . 273 pp. Englisch. Seller Inventory # 9781035009701

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