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For the Culture: The Power Behind the World's Most Successful Brands, from Apple to Beyonce - Hardcover
- ISBN 10 1035020017
- ISBN 13 9781035020010
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For the Culture (Hardcover)
Seller: Grand Eagle Retail, Wilmington, DE, U.S.A.
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Hardcover. Condition: new. Hardcover. From Marcus Collins, strategist to Apple, Nike and Beyonce, discover the powerful force behind what we buy, what we do, and who we want to be . . .'Compelling and vivid' - Robert Cialdini, author of Pre-SuasianWe all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest or a company executive selling the next big thing. In For the Culture, Marcus Collins argues that the most powerful vehicle for influencing behaviour is true cultural engagement. To inspire communities, we first need to think hard about how we appeal to their values and what we will contribute to their culture.With a deep perspective based on a century's worth of data, Collins breaks down the many ways in which culture influences behaviour. Using captivating stories from his own life as a top marketer - including spearheading digital strategy for Beyonce, working with iTunes and Nike+ on their collaboration, and designing ads for McDonalds - he shows readers how they can do the same. Full of memorable examples, from 1960s hippy culture to the enduring success of Patagonia, For the Culture offers the essential tools for creating lasting engagement and influence.'Some people seem to intuitively 'get it.' Most do not. Collins articulates 'it' for the rest of us and provides not just an understanding, but a guide for how to actually engage and influence culture' - Steve Huffman, co-founder and CEO, Reddit Marcus Collins, award-winning marketer and strategist to some of the world's biggest companies, explains why 'culture' is the key to influencing mass behaviour. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781035020010
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For the Culture
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
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HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # FV-9781035020010
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For the Culture: The Power Behind the World's Most Successful Brands, from Apple to Beyonce
ISBN 10: 1035020017
ISBN 13: 9781035020010
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For the Culture: The Power Behind the World?s Most Successful Brands, from Apple to Beyonc?
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Condition: New. 2023. Main Market. Hardcover. . . . . . Seller Inventory # V9781035020010
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For the Culture: The Power Behind the World's Most Successful Brands, from Apple to Beyonce
ISBN 10: 1035020017
ISBN 13: 9781035020010
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For the Culture: How to Find Your Tribe and Build an Incredible Brand
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For the Culture: The Power Behind the World s Most Successful Brands, from Apple to Beyoncé
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For the Culture: The Power Behind the World's Most Successful Brands, from Apple to Beyoncé
Seller: Revaluation Books, Exeter, United Kingdom
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Hardcover. Condition: Brand New. main market edition. 304 pages. 9.53x6.38x1.22 inches. In Stock. Seller Inventory # __1035020017
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For The Culture
ISBN 10: 1035020017
ISBN 13: 9781035020010
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For The Culture
ISBN 10: 1035020017
ISBN 13: 9781035020010
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