This important book considers the ways in which small and medium-sized enterprises (SMEs) can thrive in the age of big data. To address this central issue from multiple viewpoints, the editors introduce a collection of experiences, insights, and guidelines from a variety of expert researchers, each of whom provides a piece to solve this puzzle.
Contributions address the limitations faced by SMEs in their access to data and demonstrate that the key to overcoming this issue is to be aware of these limitations, to work within them, and to use them to think creatively about how to overcome obstacles in new ways. They discuss Artificial Intelligence, revenue blueprinting, GDPR compliance, and other key topics related to the relationships between SMEs and data. Offering ideas to inspire big data-driven success by SMEs making smaller investments, the book argues that there must be a place for “ordinary” data-driven journeys that are available to firms of any size.
Stimulating further thought and action, Big Data in Small Business will be of great interest to academics, researchers, and practitioners in areas such as strategic management, organizational and innovation studies, marketing, and sales. The ideas and information in this book will help fill knowledge gaps related to important aspects of capabilities, functions, and transformations of big data that drive business growth.
"synopsis" may belong to another edition of this title.
Edited by Carsten Lund Pedersen, Assistant Professor, Copenhagen Business School, Denmark, Adam Lindgreen, Professor, Copenhagen Business School, Denmark and Extraordinary Professor, Gordon Institute of Business Science, University of Pretoria, South Africa, Thomas Ritter, Professor, and Torsten Ringberg, Professor, Copenhagen Business School, Denmark
"About this title" may belong to another edition of this title.
US$ 3.99 shipping within U.S.A.
Destination, rates & speedsSeller: Books From California, Simi Valley, CA, U.S.A.
paperback. Condition: Very Good. Seller Inventory # mon0003309917
Quantity: 1 available
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: As New. Unread book in perfect condition. Seller Inventory # 44562894
Quantity: Over 20 available
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: New. Seller Inventory # 44562894-n
Quantity: Over 20 available
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # FW-9781035306787
Quantity: 15 available
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days. 199. Seller Inventory # B9781035306787
Quantity: Over 20 available
Seller: Majestic Books, Hounslow, United Kingdom
Condition: New. Seller Inventory # 401322150
Quantity: 3 available
Seller: Revaluation Books, Exeter, United Kingdom
Paperback. Condition: Brand New. 272 pages. 9.63x6.63x0.67 inches. In Stock. Seller Inventory # __1035306786
Quantity: 2 available
Seller: Books Puddle, New York, NY, U.S.A.
Condition: New. Seller Inventory # 26396103545
Quantity: 3 available
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
Condition: New. 2022. Paperback. . . . . . Seller Inventory # V9781035306787
Quantity: Over 20 available
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Condition: New. Seller Inventory # 44562894-n
Quantity: Over 20 available