Pointed, cheeky, humorous and useful. Generously and a bit enigmatically illustrated. This book has everything needed, so that you can take it with you even after a hard day's work. Schoenfelder takes you on a journey through your own business with a chemical product. You will experience the slipping of your success product into a wild commodity market. And lo and behold – it's not that bad there. Certainly not if you follow the practical advice on strategy and tactics, which Schönfelder derives from a simple but coherent theory on price discovery. Nevertheless – this is not a book for theorists but for the practitioner in sales & marketing.
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Seller: Revaluation Books, Exeter, United Kingdom
Paperback. Condition: Brand New. 90 pages. 9.00x6.00x0.22 inches. In Stock. Seller Inventory # zk1070676845
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