This volume details old consumer studies methodologies and techniques, as well as innovative and ultra-contemporary approaches. Chapters guide readers through suggested and general recommendations of fieldwork, data analysis (qualitative or quantitative), and methods on theoretical background.
Authoritative and cutting-edge, Consumer Research Methods in Food Science aims to be comprehensive guide for researchers.
"synopsis" may belong to another edition of this title.
This volume details old consumer studies methodologies and techniques, as well as innovative and ultra-contemporary approaches. Chapters guide readers through suggested and general recommendations of fieldwork, data analysis (qualitative or quantitative), and methods on theoretical background.
Authoritative and cutting-edge, Consumer Research Methods in Food Science aims to be comprehensive guide for researchers.
"About this title" may belong to another edition of this title.
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Gebunden. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. This volume details a wide range of consumer research methods from different disciplines with an application to food and beverages. Each chapter is written by well-known researchers in the field that guides the reader on a specific method in appli. Seller Inventory # 748634362
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Buch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This volume details a wide range of consumer research methods from different disciplines with an application to food and beverages. Each chapter is written by well-known researchers in the field that guides the reader on a specific method in applied consumer research. Chapters are separated by disciplines, detail brief theoretical background, provide a clear examples of the methodology, anthropology, history, linguistics, and visual arts, culinary arts, design, and user experience are also approached. The separation of methods through disciplines gives a better structure to the reader when trying to apply each method.Authoritative and cutting-edge, Consumer Research Methods in Food Science detail clear steps and a framework to reproduce consumer research methods in different applications.Libri GmbH, Europaallee 1, 36244 Bad Hersfeld 484 pp. Englisch. Seller Inventory # 9781071629994
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