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Consumer Research Methods in Food Science (Methods and Protocols in Food Science) - Hardcover

 
9781071629994: Consumer Research Methods in Food Science (Methods and Protocols in Food Science)

Synopsis

This volume details old consumer studies methodologies and techniques, as well as innovative and ultra-contemporary approaches. Chapters guide readers through suggested and general recommendations of fieldwork, data analysis (qualitative or quantitative), and methods on theoretical background.

Authoritative and cutting-edge, Consumer Research Methods in Food Science aims to be comprehensive guide for researchers.

"synopsis" may belong to another edition of this title.

From the Back Cover

This volume details old consumer studies methodologies and techniques, as well as innovative and ultra-contemporary approaches. Chapters guide readers through suggested and general recommendations of fieldwork, data analysis (qualitative or quantitative), and methods on theoretical background.

Authoritative and cutting-edge, Consumer Research Methods in Food Science aims to be comprehensive guide for researchers.

"About this title" may belong to another edition of this title.