University Strategy 2020: Analysis and benchmarking of the strategies of UK Universities - Softcover

Baxter, Dr Mike

Softcover

ISBN 10: 1092809848 ISBN 13: 9781092809849

Publisher: Independently published, 2019

Synopsis

What is a strategy? What does it contain? How should it be developed? How should it drive change? Based on an analysis of the published strategies of 52 UK universities and interviews with 28 university leaders, this report combines evidence-based strategy research with recommendations on best-practice strategy design. It presents, for the first time, the Strategy Design Framework derived from the author's 10,000+ hours of strategy consulting with some of the worlds biggest brands. This framework provides a simple yet practical tool for managing strategy across the entire strategy lifecycle: development, validation, deployment, monitoring and governance. Whilst the report aims to help senior leaders and those involved in shaping the strategic direction of universities to make sense of strategy, it also serves as a practical handbook for anyone involved in strategy design for business. It tackles some of the big questions for strategic planners such as what are the key purposes a strategy should serve in large, complex 21st century organisations, and what components should a good strategy contain to serve those purposes well?

About this title

About the Author

Dr Mike Baxter is a former government advisor, was Professor and Dean of Ravensbourne University and Director of the Design Research Centre at Brunel University. He established his first consultancy business in 2001, and has been an independent researcher, author, keynote speaker and business consultant for some of the world's biggest brands (Cisco, Google, Skype, Sony PlayStation, HSBC and Roche etc.). He has completed over 10,000 hours of business consultancy, helping organisations develop strategies in areas including brand, marketing & sales and digital transformation. In 2014, Mike founded his company, Goal Atlas Ltd, to develop tools, processes and software to support all stages of strategy development, from preparation and production to implementation, measurement and governance.

Edition details

• Publisher: Independently published
• Publication date: 2019
• Language: English
• ISBN 10: 1092809848
• ISBN 13: 9781092809849
• Binding: Paperback
• Number of pages: 90