The Brand Bridge: How to Build a Profound Connection Between Your Company, Your Brand, and Your Customers - Softcover

Conlon, Jerome; Morris, Langdon

Softcover

ISBN 10: 1097110028 ISBN 13: 9781097110025

Publisher: Independently published, 2019

Synopsis

Marketing’s role is to create a brand out of the product, and transform it into a symbol. By translating the product's tangible and intangible benefits into symbolic meaning, images, and feelings, marketers create a brand bridge that is loved and wanted, one that is willingly traversed to get to “the other side.” The meanings, images, and feelings that advertising attaches to branded products create the attractive (or preferably irresistible) symbolic identity as experienced by consumers. This is the brand bridge.

Edition details

• Publisher: Independently published
• Publication date: 2019
• Language: English
• ISBN 10: 1097110028
• ISBN 13: 9781097110025
• Binding: Paperback
• Number of pages: 299