Why Story Works and How You Can Make It Work For You: The Strategy of Story - Softcover

Barry, Nora

Softcover

ISBN 10: 1105926400 ISBN 13: 9781105926402

Publisher: Lulu.com, 2026

Synopsis

<i>A tactical guide to mastering story to create clearer presentations, speeches, and business communication.</i><br><br>Narrative strategist and story innovator Nora Barry translates decades of narrative consulting for elite global brands into a practical operational framework for understanding why story works and applying it to make it work for you.<br><br>Nora Barry has coached leaders on story at Lenovo, Red Hat, Oracle, Johnson &amp;Johnson, and Genentech, among others. In her book she shows you how to:<ul> <li>Structure business presentations that land.</li> <li>Make complex ideas clear and easily understood.</li> <li>Communicate with clarity.</li> <li>Speak like a pro.</li> <li>Polish your performance.</li></ul>

About this title

About the Author

Nora Barry is a story innovator and narrative strategist with more than 25 years of experience working at the intersection of story, technology, and business. She has written for and coached executives at leading technology and life sciences companies, including Lenovo, Red Hat, Tredence, Oracle, Ellucian, AstraZeneca, Genentech, and Johnson & Johnson. Ms. Barry launched one of the first online platforms for digital film in 1998 and has created and produced pioneering story projects around the world. She has written for The Wall Street Journal, Reuters, and Forbes, and has contributed to several books, including Pink Television: Sixty Years of Women on TV and Future Cinema: The Cinematic Imagery After Film. She has also written and sold several screenplays. Her websites are and

Edition details

• Publisher: Lulu.com
• Publication date: 2026
• Language: English
• ISBN 10: 1105926400
• ISBN 13: 9781105926402
• Binding: Paperback
• Number of pages: 200