Items related to Strategic Customer Management: Integrating Relationship...
Synopsis
Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this is the first textbook to demonstrate how it can be done. Written by two acclaimed experts in the field, it shows how an holistic approach to managing relationships with customers and other key stakeholders leads to increased shareholder value. Taking a practical, step-by-step approach, the authors explain the principles of relationship marketing, apply them to the development of a CRM strategy and discuss key implementation issues. Its up-to-date coverage includes the latest developments in digital marketing and the use of social media. Topical examples and case studies from around the world connect theory with global practice, making this an ideal text for both students and practitioners keen to keep abreast of changes in this fast-moving field.
"synopsis" may belong to another edition of this title.
About the Authors
Dr Adrian Payne is a Professor of Marketing in the Australian School of Business at the University of New South Wales.
Dr Pennie Frow is Associate Professor of Marketing and Director of the Master of Marketing Programme at the University of Sydney Business School, Australia.
"About this title" may belong to another edition of this title.
Buy New
View this item
US$ 135.48
US$ 16.06 shipping from United Kingdom to U.S.A.
Destination, rates & speedsOther Popular Editions of the Same Title
Search results for Strategic Customer Management: Integrating Relationship...
Stock Image
Strategic Customer Management: Integrating Relationship Marketing and CRM
Published by
Cambridge University Press, 2013
ISBN 10: 1107014964
ISBN 13: 9781107014961
New
Hardcover
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
Condition: New. In. Seller Inventory # ria9781107014961_new
Quantity: Over 20 available
Stock Image
Strategic Customer Management (Hardcover)
Published by
Cambridge University Press, Cambridge, 2013
ISBN 10: 1107014964
ISBN 13: 9781107014961
New
Hardcover
Seller: AussieBookSeller, Truganina, VIC, Australia
Seller rating 5 out of 5 stars
Hardcover. Condition: new. Hardcover. Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this is the first textbook to demonstrate how it can be done. Written by two acclaimed experts in the field, it shows how an holistic approach to managing relationships with customers and other key stakeholders leads to increased shareholder value. Taking a practical, step-by-step approach, the authors explain the principles of relationship marketing, apply them to the development of a CRM strategy and discuss key implementation issues. Its up-to-date coverage includes the latest developments in digital marketing and the use of social media. Topical examples and case studies from around the world connect theory with global practice, making this an ideal text for both students and practitioners keen to keep abreast of changes in this fast-moving field. The first textbook to integrate relationship marketing and CRM for a clear roadmap to excellent customer management. Its up-to-date coverage includes technological issues, digital marketing and social media. Current examples and case studies from around the world connect theory with global practice. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Seller Inventory # 9781107014961
Quantity: 1 available
Stock Image
Strategic Customer Management: Integrating Relationship Marketing and Crm
Print on DemandSeller: Revaluation Books, Exeter, United Kingdom
Seller rating 5 out of 5 stars
Hardcover. Condition: Brand New. 500 pages. 10.00x7.75x1.25 inches. In Stock. This item is printed on demand. Seller Inventory # __1107014964
Quantity: 1 available
Stock Image
Strategic Customer Management: Integrating Relationship Marketing and CRM
Published by
Cambridge University Press, 2013
ISBN 10: 1107014964
ISBN 13: 9781107014961
New
Hardcover
Seller: Lucky's Textbooks, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # ABLIING23Mar2317530263530
Quantity: Over 20 available
Stock Image
Strategic Customer Management (Hardcover)
Published by
Cambridge University Press, Cambridge, 2013
ISBN 10: 1107014964
ISBN 13: 9781107014961
New
Hardcover
Seller: CitiRetail, Stevenage, United Kingdom
Seller rating 5 out of 5 stars
Hardcover. Condition: new. Hardcover. Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this is the first textbook to demonstrate how it can be done. Written by two acclaimed experts in the field, it shows how an holistic approach to managing relationships with customers and other key stakeholders leads to increased shareholder value. Taking a practical, step-by-step approach, the authors explain the principles of relationship marketing, apply them to the development of a CRM strategy and discuss key implementation issues. Its up-to-date coverage includes the latest developments in digital marketing and the use of social media. Topical examples and case studies from around the world connect theory with global practice, making this an ideal text for both students and practitioners keen to keep abreast of changes in this fast-moving field. The first textbook to integrate relationship marketing and CRM for a clear roadmap to excellent customer management. Its up-to-date coverage includes technological issues, digital marketing and social media. Current examples and case studies from around the world connect theory with global practice. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9781107014961
Quantity: 1 available
Stock Image
Strategic Customer Management: Integrating Relationship Marketing and CRM
Published by
Cambridge University Press, 2013
ISBN 10: 1107014964
ISBN 13: 9781107014961
New
Hardcover
Seller: California Books, Miami, FL, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # I-9781107014961
Quantity: Over 20 available
Seller Image
Strategic Customer Management
Published by
Cambridge University Press, 2018
ISBN 10: 1107014964
ISBN 13: 9781107014961
New
Hardcover
Seller: moluna, Greven, Germany
Seller rating 4 out of 5 stars
Gebunden. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. The first textbook to integrate relationship marketing and CRM for a clear roadmap to excellent customer management. Its up-to-date coverage includes technological issues, digital marketing and social media. Current examples and case studies from around the. Seller Inventory # 447213519
Quantity: Over 20 available
Stock Image
Strategic Customer Management (Hardcover)
Published by
Cambridge University Press, Cambridge, 2013
ISBN 10: 1107014964
ISBN 13: 9781107014961
New
Hardcover
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: new. Hardcover. Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this is the first textbook to demonstrate how it can be done. Written by two acclaimed experts in the field, it shows how an holistic approach to managing relationships with customers and other key stakeholders leads to increased shareholder value. Taking a practical, step-by-step approach, the authors explain the principles of relationship marketing, apply them to the development of a CRM strategy and discuss key implementation issues. Its up-to-date coverage includes the latest developments in digital marketing and the use of social media. Topical examples and case studies from around the world connect theory with global practice, making this an ideal text for both students and practitioners keen to keep abreast of changes in this fast-moving field. The first textbook to integrate relationship marketing and CRM for a clear roadmap to excellent customer management. Its up-to-date coverage includes technological issues, digital marketing and social media. Current examples and case studies from around the world connect theory with global practice. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781107014961
Quantity: 1 available
Stock Image
Strategic Customer Management
Published by
Cambridge University Press CUP, 2013
ISBN 10: 1107014964
ISBN 13: 9781107014961
New
Hardcover
Seller: Books Puddle, New York, NY, U.S.A.
Seller rating 4 out of 5 stars
Condition: New. pp. 584 Index. Seller Inventory # 2645371190
Quantity: 4 available
Stock Image
Strategic Customer Management
Published by
Cambridge University Press, 2013
ISBN 10: 1107014964
ISBN 13: 9781107014961
New
Hardcover
Seller: Majestic Books, Hounslow, United Kingdom
Seller rating 5 out of 5 stars
Condition: New. Print on Demand pp. 584 158 Illus. Seller Inventory # 46395625
Quantity: 4 available