Items related to Best-Worst Scaling: Theory, Methods and Applications
Synopsis
Best-worst scaling (BWS) is an extension of the method of paired comparison to multiple choices that asks participants to choose both the most and the least attractive options or features from a set of choices. It is an increasingly popular way for academics and practitioners in social science, business, and other disciplines to study and model choice. This book provides an authoritative and systematic treatment of best-worst scaling, introducing readers to the theory and methods for three broad classes of applications. It uses a variety of case studies to illustrate simple but reliable ways to design, implement, apply, and analyze choice data in specific contexts, and showcases the wide range of potential applications across many different disciplines. Best-worst scaling avoids many rating scale problems and will appeal to those wanting to measure subjective quantities with known measurement properties that can be easily interpreted and applied.
"synopsis" may belong to another edition of this title.
Book Description
This is the first systematic treatment of the theory and application of best-worst scaling (BWS), an emerging methodology in choice experiments. The three types of best-worst scaling are introduced and explored, and example applications and case studies illustrate how to implement, apply, and analyze the theory across many different disciplines.
About the Author
Jordan J. Louviere is Research Professor at the School of Marketing, University of South Australia Business School. He is particularly known for pioneering work in the design and application of discrete choice experiments (also called 'choice-based conjoint') and he also pioneered best-worst scaling (also known as 'Max-Diff Scaling'). He is co-author of Stated Choice Methods: Analysis and Application (Cambridge University Press, 2000).
"About this title" may belong to another edition of this title.
- PublisherCambridge University Press
- Publication date2015
- ISBN 10 1107043158
- ISBN 13 9781107043152
- BindingHardcover
- LanguageEnglish
- Number of pages360
Search results for Best-Worst Scaling: Theory, Methods and Applications
Stock Image
Best-Worst Scaling: Theory, Methods and Applications
Published by
Cambridge University Press, 2015
ISBN 10: 1107043158
ISBN 13: 9781107043152
Used
Hardcover
First Edition
Seller: killarneybooks, Inagh, CLARE, Ireland
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. 1st Edition. Oversized hardcover, xx + 342 pages, NOT ex-library. Weight 906g. Minor handling wear, book is clean and bright with unmarked text, free of inscriptions and stamps, firmly bound. Boards show short creases to spine corners. Issued without a dust jacket. Seller Inventory # 009410
Quantity: 1 available
Stock Image
Best-Worst Scaling: Theory, Methods and Applications
Published by
Cambridge University Press, 2015
ISBN 10: 1107043158
ISBN 13: 9781107043152
Used
Hardcover
Seller: SecondSale, Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00066451268
Quantity: 1 available
Seller Image
Best-Worst Scaling : Theory, Methods and Applications
Published by
Cambridge University Press, 2015
ISBN 10: 1107043158
ISBN 13: 9781107043152
Used
Hardcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition. Seller Inventory # 23156864
Quantity: Over 20 available
Seller Image
Best-Worst Scaling : Theory, Methods and Applications
Published by
Cambridge University Press, 2015
ISBN 10: 1107043158
ISBN 13: 9781107043152
New
Hardcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # 23156864-n
Quantity: Over 20 available
Stock Image
Best-Worst Scaling: Theory, Methods and Applications
Published by
Cambridge University Press, 2015
ISBN 10: 1107043158
ISBN 13: 9781107043152
New
Hardcover
Seller: Lucky's Textbooks, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # ABLIING23Mar2317530265155
Quantity: Over 20 available
Stock Image
Best-Worst Scaling: Theory, Methods and Applications
Published by
Cambridge University Press, 2015
ISBN 10: 1107043158
ISBN 13: 9781107043152
New
Hardcover
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
Condition: New. In. Seller Inventory # ria9781107043152_new
Quantity: Over 20 available
Stock Image
Best-Worst Scaling: Theory, Methods and Applications
Published by
Cambridge University Press, 2015
ISBN 10: 1107043158
ISBN 13: 9781107043152
New
Hardcover
Seller: California Books, Miami, FL, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # I-9781107043152
Quantity: Over 20 available
Seller Image
Best-Worst Scaling : Theory, Methods and Applications
Published by
Cambridge University Press, 2015
ISBN 10: 1107043158
ISBN 13: 9781107043152
New
Hardcover
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # 23156864-n
Quantity: Over 20 available
Stock Image
Best-Worst Scaling (Hardcover)
Published by
Cambridge University Press, Cambridge, 2015
ISBN 10: 1107043158
ISBN 13: 9781107043152
New
Hardcover
Seller: Grand Eagle Retail, Fairfield, OH, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: new. Hardcover. Best-worst scaling (BWS) is an extension of the method of paired comparison to multiple choices that asks participants to choose both the most and the least attractive options or features from a set of choices. It is an increasingly popular way for academics and practitioners in social science, business, and other disciplines to study and model choice. This book provides an authoritative and systematic treatment of best-worst scaling, introducing readers to the theory and methods for three broad classes of applications. It uses a variety of case studies to illustrate simple but reliable ways to design, implement, apply, and analyze choice data in specific contexts, and showcases the wide range of potential applications across many different disciplines. Best-worst scaling avoids many rating scale problems and will appeal to those wanting to measure subjective quantities with known measurement properties that can be easily interpreted and applied. This is the first systematic treatment of the theory and application of best-worst scaling (BWS), an emerging methodology in choice experiments. The three types of best-worst scaling are introduced and explored, and example applications and case studies illustrate how to implement, apply, and analyze the theory across many different disciplines. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781107043152
Quantity: 1 available
Seller Image
Best-Worst Scaling : Theory, Methods and Applications
Published by
Cambridge University Press, 2015
ISBN 10: 1107043158
ISBN 13: 9781107043152
Used
Hardcover
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition. Seller Inventory # 23156864
Quantity: Over 20 available