The Logic of Connective Action: Digital Media And The Personalization Of Contentious Politics (Cambridge Studies in Contentious Politics) - Softcover

Bennett, W. Lance

Softcover

ISBN 10: 1107642728 ISBN 13: 9781107642720

Publisher: Cambridge University Press, 2014

Synopsis

The Logic of Connective Action explains the rise of a personalized digitally networked politics in which diverse individuals address the common problems of our times such as economic fairness and climate change. Rich case studies from the United States, United Kingdom, and Germany illustrate a theoretical framework for understanding how large-scale connective action is coordinated using inclusive discourses such as "We Are the 99%" that travel easily through social media. In many of these mobilizations, communication operates as an organizational process that may replace or supplement familiar forms of collective action based on organizational resource mobilization, leadership, and collective action framing. In some cases, connective action emerges from crowds that shun leaders, as when Occupy protesters created media networks to channel resources and create loose ties among dispersed physical groups. In other cases, conventional political organizations deploy personalized communication logics to enable large-scale engagement with a variety of political causes. The Logic of Connective Action shows how power is organized in communication-based networks, and what political outcomes may result.

About this title

Book Description

Growing numbers of citizens find pathways to engagement through simple, everyday discourses shared over social media networks. From "Real Democracy, Now!" as the master frame that emerged from los indignados in Spain, to the "We are the 99%" slogan that surfaced in the Occupy protests in the United States, people are organizing around simple ideas that enable personal connections to travel rapidly over social networks, both online and off. In other cases, more conventional organizations are moving into the digital age using technology-rich social networking to promote citizen engagement in the key issues of our time, from the global economic crisis to climate change. The Logic of Connective Action offers a framework and a rich set of case studies to explain these increasingly common forms of public engagement with contemporary issues, and to show how they complement more conventional models of collective action in contentious politics.

About the Author

W. Lance Bennett is Ruddick C. Lawrence Professor of Communication and Professor of Political Science at the University of Washington, Seattle, where he is also director of the Center for Communication and Civic Engagement (www.engagedcitizen.org). His research and writing addresses how communication processes and technologies can enhance citizen engagement with politics and social life. Bennett has received the Ithiel de Sola Pool Lectureship and the Murray Edelman Distinguished Career Award from the American Political Science Association; a Doctor of Philosophy, honoris causa, from Uppsala University; the Olof Palme Visiting Professorship in Sweden; and the National Communication Association Distinguished Scholar career award.

Alexandra Segerberg is a Research Fellow in the Department of Political Science at Stockholm University and Associate Editor of the ECPR Press, the publishing imprint of the European Consortium of Political Research. Her research centers on philosophical, political and empirical theories of collective action.

Edition details

• Publisher: Cambridge University Press
• Publication date: 2014
• ISBN 10: 1107642728
• ISBN 13: 9781107642720
• Binding: Paperback
• Language: English
• Number of pages: 256