This multimodal approach to linguistic landscapes examines the role of linguistic and semiotic regimes in constructing landscape affect. Affect, as distinct from emotion, is object-oriented, and can be analysed in terms of structures of language and signs which operate on individuals and groups in specific spatial settings. Analysing a series of landscape types - including 'kawaii', 'reverenced', 'romance', 'friendly', 'luxury' and 'digital' landscapes - Lionel Wee and Robbie B. H. Goh explore how language plays a crucial role in shaping affective responses to, and interactions with, space. This linguistic and semiotic construction of different spaces also involves cultural contestations and modulations in spatial responses, and the book offers an account of the different conditions under which 'affective economies' gain or lose momentum.
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Provides researchers and graduate students in sociolinguistics with a theory of landscape affect as a linguistic and semiotic phenomenon. It is also of value to cultural geographers, urban sociologists and planners, and other researchers and students interested in the analysis of space and how spatial meanings are constructed.
Lionel Wee works on language policy, sociolinguistics and new Englishes. His publications include The Singlish Controversy (Cambridge, 2018), The Language of Organizational Styling (Cambridge, 2015), Markets of English (2012) and Language without Rights (2011).
Robbie B. H. Goh works at the nexus of semiotics, cultural studies and narratology. His publications include Protestant Christianity in the Indian Diaspora: Abjected Identities, Evangelical Relations, and Pentecostal Visions (2018), Contours of Culture: Space and Social Difference in Singapore (2005) and Christianity in Southeast Asia (2005).
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Hardcover. Condition: new. Hardcover. This multimodal approach to linguistic landscapes examines the role of linguistic and semiotic regimes in constructing landscape affect. Affect, as distinct from emotion, is object-oriented, and can be analysed in terms of structures of language and signs which operate on individuals and groups in specific spatial settings. Analysing a series of landscape types - including 'kawaii', 'reverenced', 'romance', 'friendly', 'luxury' and 'digital' landscapes - Lionel Wee and Robbie B. H. Goh explore how language plays a crucial role in shaping affective responses to, and interactions with, space. This linguistic and semiotic construction of different spaces also involves cultural contestations and modulations in spatial responses, and the book offers an account of the different conditions under which 'affective economies' gain or lose momentum. Provides researchers and graduate students in sociolinguistics with a theory of landscape affect as a linguistic and semiotic phenomenon. It is also of value to cultural geographers, urban sociologists and planners, and other researchers and students interested in the analysis of space and how spatial meanings are constructed. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9781108472203
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