The General Reader and the Academy (Elements in Publishing and Book Culture) - Softcover

Tether, Leah

Softcover

ISBN 10: 110872017X ISBN 13: 9781108720175

Publisher: Cambridge University Press, 2019

Synopsis

Penguin Classics have built their reputation as one of the largest and most successful modern imprints for 'classic' texts on the notion of 'the general reader'. Following an interrogation of this idea, Leah Tether investigates the publication of medieval French literature on this list and shines a light on the drivers, motivations, negotiations and decision-making processes behind it. Focusing on the medieval French texts published between c.1956 and 2000, Tether demonstrates that, rather than Penguin's frequently cited 'general reader', a more academic market may have contributed to ensuring the success of these titles.

About this title

Book Description

Demonstrates that rather than Penguin Classics' frequently cited 'general reader', a more academic market contributed to the success of these titles. Investigates the publication of medieval French literature on this list and shines a light on the drivers, motivations, negotiations and decision-making processes behind it.

Edition details

• Publisher: Cambridge University Press
• Publication date: 2019
• Language: English
• ISBN 10: 110872017X
• ISBN 13: 9781108720175
• Binding: Paperback
• Number of pages: 94