Items related to Rethinking Creativity

Rethinking Creativity - Softcover

Weisberg, Robert W.

 
9781108742900: Rethinking Creativity
Softcover
ISBN 10: 1108742904 ISBN 13: 9781108742900
Publisher: Cambridge University Press, 2020

Synopsis

This book presents a new perspective on creativity: that creative innovation depends on inside-of-the-box thinking. It shows that creativity builds on what we know and how we use old ideas to produce new ones. In a highly readable format, Robert W. Weisberg uses case studies of seminal creative advances, such as Leonardo's 'Aerial Screw' and Frank Lloyd Wright's award-winning house, 'Fallingwater.' These fascinating examples are evaluated alongside cutting-edge research to present an analysis of creativity that challenges us to think differently about this intriguing cognitive ability.

"synopsis" may belong to another edition of this title.

About the Author

Robert W. Weisberg is a cognitive psychologist and Professor of Psychology at Temple University, Philadelphia. His primary area of interest is the cognitive mechanisms underlying creativity, on which he has published numerous papers and books.

"About this title" may belong to another edition of this title.

Publisher
Cambridge University Press
Publication date
2020
Language
English
ISBN 10 
1108742904
ISBN 13 
9781108742900
Binding
Paperback
Number of pages
516