Research Methods in Language Attitudes - Softcover

Softcover

ISBN 10: 1108811663 ISBN 13: 9781108811668

Publisher: Cambridge University Press, 2022

Synopsis

Attitudes towards spoken, signed, and written language are of significant interest to researchers in sociolinguistics, applied linguistics, communication studies, and social psychology. This is the first interdisciplinary guide to traditional and cutting-edge methods for the investigation of language attitudes. Written by experts in the field, it provides an introduction to attitude theory, helps readers choose an appropriate method, and guides through research planning and design, data collection, and analysis. The chapters include step-by-step instructions to illustrate and facilitate the use of the different methods as well as case studies from a wide range of linguistic contexts. The book also goes beyond individual methods, offering guidance on how to research attitudes in multilingual communities and in signing communities, based on historical data, with the help of priming, and by means of mixed-methods approaches.

About this title

About the Authors

Ruth Kircher is a researcher at the Mercator European Research Centre on Multilingualism and Language Learning / Fryske Akademy (Netherlands).

Lena Zipp is a scientific coordinator at the Department of Comparative Language Science, University of Zurich (Switzerland).

Edition details

• Publisher: Cambridge University Press
• Publication date: 2022
• Language: English
• ISBN 10: 1108811663
• ISBN 13: 9781108811668
• Binding: Paperback
• Number of pages: 475
• Editor: Kircher Ruth, Zipp Lena