Thinking About Answers: The Application of Cognitive Processes to Survey Methodology - Softcover

Seymour Sudman; Norbert Schwarz; Norman Bradburn

Softcover

ISBN 10: 1118016092 ISBN 13: 9781118016091

Publisher: Jossey-Bass, 2010

Synopsis

In this important book, the authors explore what answers mean in relation to how people understand the world around them and communicate with one another. They offer practical and theoretical insights that will prove invaluable when developing questionnaires.

About this title

About the Author

SEYMOUR SUDMAN is a Walter H. Stellner Distinguished Professor of Marketing and deputy director and research professor at the Survey Research Laboratory at the University of Illinois, Urbana-Champaign. He is the author, coauthor, or editor of seventeen books including Asking Questions (Jossey-Bass, 1982) which he wrote with Norman M. Bradburn.

NORMAN M. BRADBURN is senior vice president for National Opinion Research. He is the Tiffany and Margaret Blake Distinguished Service professor in the department of psychology and the Harris Graduate School of Public Policy Studies at the University of Chicago.

NORBERT SCHWARZ is professor of psychology at the University of Michigan, Ann Arbor, and a research scientist at the survey research center of Michigan's Institute for Social Research. With Seymour Sudman he wrote Context Effects in Social and Psychological Research (1992), Autobiographical Memory and the Validity of Retrospective Reports (1994).

Edition details

• Publisher: Jossey-Bass
• Publication date: 2010
• Language: English
• ISBN 10: 1118016092
• ISBN 13: 9781118016091
• Binding: Paperback
• Edition number: 1
• Number of pages: 322