Grow Globally: Opportunities for Your Middle-Market Company Around the World - Hardcover

Pearl, Mona

Hardcover

ISBN 10: 111803015X ISBN 13: 9781118030158

Publisher: Wiley, 2011

Synopsis

Discover proven strategies and solutions for successful participation in the global market

With less than fifty percent of middle market US companies succeeding at going global, corporate executives need to know how to build effective global execution platforms that will allow their organizations to thrive in a global economy. Filled with case studies and indispensable checklists, Grow Globally guides executives in crafting an actionable global strategy that will not only stand the test of change―but that will also be on target, on budget, and on time.

• Reveals how to anticipate change in global decision-making and execution
• Explores how to identify trends and respond to differences between internal corporate culture and the target culture
• Includes case studies, checklists, process visuals and resources, plus a website that hosts online tools and materials

As the world becomes more dependent on technology and trade borders gradually disappear, your company needs to acquire the tools and skills necessary to compete in the global market. Grow Globally presents the skills needed to build a global execution platform that will keep your organization relevant and competitive in the international landscape.

About this title

From the Inside Flap:

As trade borders?become seamless and the world becomes more dependent on technology, middle-market executives must scramble to acquire the tools and skills necessary to survive and thrive in the increasingly competitive global market. Highlighting the minefields you'll likely encounter as you attempt to navigate the global marketplace--and the many ways to sidestep them--Grow Globally?shows you how to craft an actionable strategy to increase sales, build new partnerships, and successfully expand your base in the international arena.

Sharing her decades of business know-how building and operating several global companies, international business development expert Mona Pearl provides you with the skills you need to build a thriving global execution platform that will stand the test of change and still be on target, on budget, and on time. Grow Globally helps you anticipate and develop intricate long-term plans for a successful expansion, including understanding cultural habits and perceptions in order to forecast sales, interpret trends, evaluate the competition and the potential for new rivals, study the region's overall economy, and position your product/service for success.

Laying out step-by-step plans of action to help you compete across borders and operate in much more complex, competitive, and dynamic economic markets and realities, Grow Globally?helps you develop the right questions to ask and the insight you'll need to deal with a host of challenging strategic issues and different rules of engagement, including how to:

• Anticipate change in global decision-making and execution

• Respond to differences between?internal corporate culture and the target culture

• Develop strong and lasting relationships across borders

• Overcome cultural differences

• Win sales by offering a customized?value proposition in each market

• Beat the competition by honing a unique competitive advantage

• Design and execute the best strategies and tactics to enter each country/market

• Take advantage of the most effective international?and sustainable growth models

• Leverage and sustain global presence by implementing suitable?strategies

• Manage risk and diversify your sales?and marketing portfolio globally

Whether you're a seasoned player or embarking on your first global adventure, Grow Globally presents you with the expertise to plan and implement cost effective and maintainable global growth plans that improve your company's bottom line and help you?realize flawless international operations.?

From the Back Cover:

Praise for Grow Globally

"Middle-market companies need guidance to craft a global strategy that will work right the first time, and that's exactly what Mona Pearl has given them with this book."―From the Foreword by Christopher Petersen, Management Today magazine

"Mona Pearl provides a beacon of light in the turbulent seas of international business development. The concepts in her first chapter are so clear and concise for anyone embarking on this exciting business journey. When I began the search for international growth for my company 25 years ago, I wish that Mona had been by my side."―William C. Hewins, Vice President, Welch's International

"Grow Globally is the practical guidebook for smart corporate international expansion. Mona Pearl details the dangers, the opportunities and, most importantly, the necessary steps to ensure your success. If you run a company and are planning to expand into other countries, you must read this book first."―Robert Jordan, author, How They Did It: Billion Dollar Insights from the Heart of America,

President, the interimCEOinterimCFO network

"Mona has tremendous experience in helping companies grow globally. This book captures her years of experience in guiding companies to success in global markets."―Steve Laubenstein, Director of Solution Sales, CA Technologies (NSDQ: CA)

"We found reading Grow Globally to be very useful in reinforcing our strategy and many of the tactics we've implemented to grow outside the U.S. It's beneficial to gain further insight from a well-respected strategist with a diverse background in helping businesses grow outside their strong core markets." ―Kurt Powell, Senior Vice President, Global Accounts; Brian Wisniewski, Senior Vice President and GM International, BUNN Corporation

About this edition

• Publisher: Wiley
• Publication date: 2011
• ISBN 10: 111803015X
• ISBN 13: 9781118030158
• Binding: Hardcover
• Edition number: 1
• Number of pages: 304