Keyword Intelligence: Keyword Research for Search, Social, and Beyond - Softcover

Jones, Ron

Softcover

ISBN 10: 1118061837 ISBN 13: 9781118061831

Publisher: Sybex, 2011

Synopsis

A unique book on the art and science of keyword research

Keyword research can make or break a marketing campaign, an optimization strategy, and pay-per-click ad campaigns. Written by a keyword research expert, this essential resource drills home the importance of targeting the right keywords or phrases in order to get traffic from search engines and social media channels. Author Ron Jones imparts his wisdom and experience for determining which keywords will work based on a searcher's intent and he shows you how to research social, mobile, and video marketing tools that can ultimately become the foundation of a marketing campaign.

• Boasts detailed how-to information from one of the world's leading keyword research experts
• Helps you learn how to craft a successful keyword campaign and capture a coveted spot on the first page of a results page
• Pares down the essential information you need to know to use available tools to get keyword suggestions, forecast web site traffic, perform competitive research, and analyze results
• Walks you through how to best apply keywords to SEO and PPC campaigns as well as gain visibility with mobile marketing and integrate with traditional marketing efforts
• Features case studies, examples, tutorials, tips, and previously undocumented techniques

No matter your level of experience working with keywords, Keyword Intelligence is the ultimate guide for learning how to best conduct keyword research and craft winning marketing campaigns.

About this title

From the Back Cover

Master Modern Keyword Research for Today's Internet Marketing

This is the ultimate, in-depth guide to the next generation of keyword research mandated by the demands of social media and search engines. SEO and PPC pros will love this expert look at how to best identify and refine keywords using today's tools and techniques. Social media and mobile practitioners will find invaluable information on how keyword research can shape and inform entire campaigns. And all marketers will value the hot new modeling techniques that help them develop rich, relevant content that's sure to engage site visitors.

This unique, detailed guide to every aspect of keyword research also features case studies, examples, tutorials, tips, and previously undocumented techniques drawn from renowned keyword research expert Ron Jones's extensive professional experience.

You'll learn how to:

• Leverage keyword research to positively impact search, social, and traditional media campaigns

• Develop, refine, and maintain a set of keywords and align them to searcher intent and buy cycles that will energize your marketing campaigns

• Find the best available tools to get keyword suggestions, forecast website traffic, perform competitive research, and analyze keyword results

• Use keywords to improve your understanding of human behavior, user intent, and customer choice

• Learn the latest keyword tools and techniques to get better results from your SEO and PPC campaigns

• Heighten visibility in your mobile, social media, and video marketing channels

• Leverage keywords to impact messaging and branding campaigns

• Go global with a modern methodology for performing international keyword research

• Communicate the intelligence that keyword research can bring to your organization, overall messaging, and branding

Inside: Your Google AdWords gift card worth $50

Bonus Inside: Save More Than $300 on Today's Top Keyword Tools

About the Author

Ron Jones is an Internet marketing expert who speaks regularly on the topic of keyword research at Search Engine Strategies and other international conferences. He conducts keyword research training seminars for organizations including SES, has served on the Board of Directors for the Search Engine Marketing Professionals Organization (SEMPO), and authored SEMPO's keyword research courses. He writes about keyword research for Search Engine Watch and ClickZ. Ron is President and CEO of Symetri Internet Marketing and has consulted with large brands as well as traditional agencies on how to use keyword research and Internet marketing to the fullest potential.

Edition details

• Publisher: Sybex
• Publication date: 2011
• ISBN 10: 1118061837
• ISBN 13: 9781118061831
• Binding: Paperback
• Language: English
• Edition number: 1
• Number of pages: 336