Web Marketing For Dummies - Softcover

Zimmerman, Jan

Softcover

ISBN 10: 1118065166 ISBN 13: 9781118065167

Publisher: For Dummies, 2011

Synopsis

Get the latest tools and trends in web marketing with this new edition of a bestseller

The rapidly changing landscape of web marketing requires those in the field to quickly adopt new technologies as they emerge. This updated edition provides the basics that every web marketer needs to know, including how to create web properties, exploit search engine optimization (SEO), and create effective e-mail campaigns. This new edition offers a broad revision in order for the content to catch up to the latest tools and trends in web marketing.

This fun-but-straightforward guide explores trends in search engine, mobile, location-based, and consumer site marketing and examines ways to maximize success by analyzing results, avoiding legal issues, and keeping everything fresh and exciting.

• Reflects current marketing trends
• Explores social media and mobile marketing and offers insight into creating an effective landing page and retaining customers
• Guides you through creating a marketing plan, adjusting already-existing marketing materials for the web, and building an online presence
• Details ways to maximize the potential of SEO, e-mail campaigns, online advertising, blogging, e-commerce tools, and more
• Provides valuable advice for avoiding common mistakes and ways to liven up web marketing plans

Web Marketing For Dummies, 3rd Edition has expanded its coverage so you can expand your web marketing reach.

About this title

About the Author

Jan Zimmerman has provided web marketing, social media, and sitemanagement services to businesses of all types and sizes through her company, Watermelon Mountain Web Marketing, for more than a decade.

From the Back Cover

Can your business benefit from online marketing? Build your plan with help from a pro!

The web is a bundle of wonderful destinations. Add an online strategy to your marketing plan and take advantage of all it offers! This book covers defining your market and working out your plan, building an effective website, maximizing search engine marketing, going mobile, reaching customers through Facebook and Twitter, and more.

• Plan, plan, plan — understand web marketing essentials, explore how the web can support your business goals, and define your plan

• Site of the action — create a website that's user-friendly, packed with effective content, and designed to convert visitors into buyers

• Keep 'em coming back — with regular updates, reviews, testimonials, and webinars

• Use analytics — to see what's working and what isn't

• Google and more — optimize your site for Google, Yahoo!, Bing, and specialty search directories

• Wave your banner — learn about online banner ads, pay per click, sponsorships, and daily deal sites

• Get going — explore mobile marketing options such as SMS, mobile e-mail, and coupon distribution

• Be socially successful — see how to use Facebook, Twitter, and LinkedIn

Open the book and find:

• Tips on designing your business website

• Steps for adding e-commerce to your site

• Hints on getting found bysearch engines

• How e-mail adds to your marketing plan

• Why social media is a big deal in web marketing

• When paid advertising is a good choice

• How to analyze the results of your efforts

Learn to:

• Use e-mail marketing, pay per click, and banner ads

• Maximize social media to build brand loyalty

• Select the best tools to market an e-commerce site

• Stay ahead with mobile marketing

Edition details

• Publisher: For Dummies
• Publication date: 2011
• Language: English
• ISBN 10: 1118065166
• ISBN 13: 9781118065167
• Binding: Paperback
• Edition number: 3
• Number of pages: 432