Revolution in the Mailbox: Your Guide to Successful Direct Mail Fundraising - Softcover

Warwick, Mal

Softcover

ISBN 10: 1118105117 ISBN 13: 9781118105115

Publisher: Jossey-Bass, 2004

Synopsis

This updated edition of Mal Warwick's landmark book Revolution in the Mailbox has been thoroughly revised to provide your nonprofit organization with the most current and comprehensive survey of direct mail fundraising available anywhere. If you follow Warwick’s practical, down-to-earth advice, direct mail will help your organization grow, gain visibility, involve your donors, increase its efficiency, and achieve financial stability. Written in an easy, conversational style, this latest edition is filled with real-world examples and illustrations showing how you can realize the full potential of direct mail by putting it to work as a strategic tool.

About this title

From the Inside Flap

“A primer of modern direct mail. It sits on my desk as an essential reference. It should sit on yours, too.”--Steve Thomas, chairman, Stephen Thomas

 “Mal Warwick is one of the grand masters of the direct mail field. Few can match his marketing expertise or passion for the causes he takes on--both potent ingredients for a successful program.”--Howard Ris, president, Union of Concerned Scientists

 “For more than a decade, Bread for the World has benefited from the strategic insights and practical wisdom that can be found in Revolution in the Mailbox. I know first-hand how much organizations will gain from Mal Warwick’s systematic approach to direct mail fundraising.”--The Rev. David Beckmann, president, Bread for the World

 “Anyone committed to effective fundraising from individuals will consider this book a ‘must-have,’ for it contains pretty much the sum total of human knowledge and insight on the premier method of communicating with donors: direct mail.”--Ken Burnett, author, Relationship Fundraising

 “Once again, Mal Warwick has reminded all of us of the power of direct mail. More importantly, his dedication to the importance of donor and values-centered 21st Century philanthropy give the book both relevance and urgency. Mal’s specialty may be direct mail, but his breadth of wisdom and fine writing make this a book whose principles run through all philanthropic acitivites.”--Kay Sprinkel Grace, author, Beyond Fundraising and High-Impact Philanthropy

About the Author

Mal Warwick, consultant, author, and public speaker, is the founder or cofounder of four affiliated companies: Mal Warwick & Associates; Share Group; Donordigital; and Response Management Technologies. These companies provide a wide range of fundraising and marketing services to nonprofit clients throughout North America. Warwick is the author or editor of sixteen books on the topic of fundraising, including How to Write Successful Fundraising Letters and The Five Strategies for Fundraising Success.

Edition details

• Publisher: Jossey-Bass
• Publication date: 2004
• ISBN 10: 1118105117
• ISBN 13: 9781118105115
• Binding: Paperback
• Language: English
• Edition number: 1
• Number of pages: 352