Synopsis
This book offers the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This highly regarded text focuses on market intelligence, strategy, theory, and application and retains its coverage of the most advanced and current marketing research methodologies. Pointing out these methodologies' limitations and strengths, the book also brings to the forefront the relevance of marketing intelligence, the power of the Internet in marketing research applications, and much more. Suitable for students in the intermediate or advanced courses.
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Marketing Research
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Marketing Research
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Marketing Research
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Marketing Research
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Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 3.3. Seller Inventory # G1118156633I4N00
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Marketing Research
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Marketing Research
Published by
Wiley & Sons, Incorporated, John, 2012
ISBN 10: 1118156633
ISBN 13: 9781118156636
Used
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Condition: Good. Used book that is in clean, average condition without any missing pages. Seller Inventory # 4452429-75
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Marketing Research
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Marketing Research
Seller: One Planet Books, Columbia, MO, U.S.A.
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hardcover. Condition: Good. 11th Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing and/or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Seller Inventory # 001187748U
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Marketing Research
Seller: Textbooks_Source, Columbia, MO, U.S.A.
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hardcover. Condition: Good. 11th Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Seller Inventory # 001187748U
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Marketing Research
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