Social Media Marketing All-in-One for Dummies - Softcover

Zimmerman, Jan; Ng, Deborah

Softcover

ISBN 10: 1118215524 ISBN 13: 9781118215524

Publisher: For Dummies, 2012

Synopsis

Learn the latest social media marketing techniques

Social media continues to evolve at breakneck speed, and the savvy marketer needs to keep up. This bestselling guide to social media marketing has been completely updated to cover the newest vehicles, including Groupon and Rue La La, location-based services like Foursquare, and new social networking sites like Google+ and Pinterest. Checklists, case studies, and examples will help you decide the best places to spend your marketing dollars, and you'll learn about valuable social media tools and analytics methods that can help you assess the success of your efforts.

• A completely updated, all-in-one guide to social media marketing, a valuable way for businesses to reach current and new customers, assist customers with problems, and complete transactions
• Covers the latest sites and location-based services including Groupon, Rue La La, Foursquare, Google+, Pinterest, and more
• Minibooks examine the social media mix; tools and techniques; using content to grow your brand; Twitter, Facebook, Pinterest, and Google+ marketing; other sites; and how to measure results and build on success
• The perfect guidebook for the social media strategist, website manager, marketer, publicist, or anyone in charge of implementing and managing an organization's social media strategy

Social Media Marketing All-in-One For Dummies, 2nd Edition helps you get the most from every minute and dollar you spend on marketing.

About this title

From the Author

Social media continues to evolve at breakneck speed, and with the help of this guide, you'll discover how to devise and maintain a successful social media strategy, use the latest tactics for reaching your customers, and utilize data to make adjustments to future campaigns and activities. Plus, you'll find out how to apply the marketing savvy you already have to the social media your prospects are using, helping you to reach--and keep--more customers, make more sales, and boost your bottom line.

From the Back Cover

If you need a guide through the social media maze, this book is just what you're looking for!

Since the first edition of this book, social media has evolved into a whole new creature. Your business can't afford to be left behind! This guide helps you take full advantage of social media marketing while it boosts your social media savvy. And you'll love how easily you can find what you need in one of these handy minibooks!

• Define your goals — research where your target audience hangs out and define your marketing goals and objectives
• Keep your perspective — analyze the various social media options and pay attention to what fits your budget and your customers
• Make it easier — find out about productivity tools that help you post content in multiple locations, notify search engines, and monitor your progress
• Tools of the trade — study the ways in which you might use blogs, podcasts, Pinterest, and small, special-interest networks
• Maximize the big guys — find the secrets to success with Facebook and Twitter
• New opportunities — discover new social media sites and what they offer your business
• Metrics magic — explore Google Analytics and other tools to assess your performance

Open the book and find:

• Why a social media campaign requires major planning
• Cool tools to help your campaign
• How to add social media to your SEO strategy
• What you need to know about sharing images
• Tips for using Google+
• Compete effectively on Facebook and Twitter
• Great mobile marketing opportunities
• Attract business?customers with LinkedIn

9 Books in 1

• The Social Media Mix
• Cybersocial Tools
• Blogs, Podcasts, and Vlogs
• Twitter®
• Facebook ®
• Google+™
• Pinterest™
• Other Social Media Marketing Sites
• Measuring Results; Building on Success

About this edition

• Publisher: For Dummies
• Publication date: 2012
• ISBN 10: 1118215524
• ISBN 13: 9781118215524
• Binding: Paperback
• Edition number: 2
• Number of pages: 770