Web Marketing All-In-One for Dummies - Softcover

Arnold, John; Becker, Michael; Dickinson, Marty; Lurie, Ian; Marsten, Elizabeth

Softcover

ISBN 10: 1118243773 ISBN 13: 9781118243770

Publisher: For Dummies, 2012

Synopsis

Build an online presence for your business with web marketing

Why buy several books on web marketing when you can buy just one? With this must-have resource, five marketing professionals team up to share their expertise in the field of web marketing so that you can benefit from their know-how. Covering everything from site building, search engine optimization, and web analytics to online advertising, e-mail marketing, and harnessing the potential of social media, this team of web marketing gurus brings their insight and experience to the table and it's yours for the taking.

• Provides invaluable advice for establishing a web presence and getting your message out with online advertising
• Zeroes in on search engine optimization so that your site can be discovered by search engines and, ultimately, consumers
• Explains how web analytics can offer you a better understanding of your web marketing efforts
• Details ways to establish an online voice with blogging and podcasting
• Walks you through the potential of social media marketing with Facebook, Twitter, and Google+
• Looks at various options for getting your message onto mobile platforms

Web Marketing All in One For Dummies, 2nd Edition shows you how to get your online name out there so that customers can find you easily.

About this title

From the Back Cover

Kick off your online presence to build a following and achieve your marketing goals

Ready to advertise on the web, create buzz about your product, and start online conversations? From optimizing your site and analyzing traffic to blasting targeted e-mails and writing blogs, this collection of minibooks has you covered. You'll quickly be on your way to increased traffic, more followers, and an engaged audience ready to listen!

• Go organic ― follow steps to optimize your site for search engines to build up your organic keyword rankings
• Click it ― enter the competitive world of online advertising and pay-per-click to ensure that your message reaches the right people
• Stay connected ― initiate time-tested marketing strategies to develop and deliver professional-looking e-mails that increase the open and click-through rates
• The write tool ― get up to speed on how to set up a blog, write engaging posts, and reach out to others to drive traffic
• Spread the word ― dig into social media so you can reach out to customers, find new audiences, and build relationships like never before
• Get mobile ― learn how to leverage the mobile channel by implementing best practices that will grow your audience

Open the book and find:

• Tips for making your website search engine friendly
• The essentials to monitor and improve your site
• The rules for setting up pay-per-click campaigns
• Ways to send targeted e-mails that avoid complaints
• How to write blog posts that keep readers coming back for more
• Strategies for creating an effective social media plan
• Techniques for getting started with mobile advertising

8 books in 1

• Establishing a Web Presence
• Search Engine Optimization
• Web Analytics
• Online Advertising
• E-Mail Marketing
• Blogging and Podcasting
• Social Media Marketing
• Mobile Marketing

About the Author

John Arnold is the author of E-Mail Marketing For Dummies and coauthor of Mobile Marketing For Dummies.

Ian Lurie is President of Portent, Inc.

Marty Dickinson is President of HereNextYear.

Elizabeth Marsten is Director of Search Marketing at Portent, Inc.

Michael Becker is the Managing Director of North America at the Mobile Marketing Association.

About this edition

• Publisher: For Dummies
• Publication date: 2012
• ISBN 10: 1118243773
• ISBN 13: 9781118243770
• Binding: Paperback
• Edition number: 2
• Number of pages: 944