Design Like Apple: Seven Principles For Creating Insanely Great Products, Services, and Experiences - Hardcover

Edson, John

Hardcover

ISBN 10: 1118290313 ISBN 13: 9781118290316

Publisher: Wiley, 2012

Synopsis

Implement the same principles that shaped Apple's approach to design

Apple sees design as a tool for creating beautiful experiences that convey a point of view down to the smallest detail--îfrom the tactile feedback of keyboard to the out-of-the-box experience of an iPhone package. And all of these capabilities are founded in a deep and rich embrace of what it means to be a designer.

Design Like Apple uncovers the lessons from Apple's unique approach to product creation, manufacturing, delivery, and customer experience.

• Offers behind-the-scenes stories from current and recent Apple insiders
• Draws on case studies from other companies that have mastered the creative application of design to create outrageous business results
• Delivers how-to lessons across design, marketing, and business strategy

Bridging creativity and commerce, this book will show you to how to truly Design Like Apple.

About this title

About the Author

is President of LUNAR, a leading global design firm whose clients have included Apple, HP, Cisco, Motorola, Philips, and dozens of startups. He is a guest blogger for Fast Company and a lecturer on design at Stanford University. Together with its clients' teams, LUNAR designed the first Apple laptop, the PowerBook 100, the Oral-B CrossAction toothbrush, and the HP TouchSmart computer among a portfolio of other award-winning and market-defining products.

From the Back Cover

SEVEN PRINCIPLES FOR CREATING INSANELY GREAT PRODUCTS, SERVICES, AND EXPERIENCES

ONE

DESIGN MAKES ALL THE DIFFERENCE

Beauty, ingenuity, and charisma create a unique competitive advantage.

TWO

DESIGN THE ORGANIZATION

Nurture taste, talent, and a design culture.

THREE

THE PRODUCT IS THE MARKETING

Great products sell themselves.

FOUR

DESIGN IS SYSTEMS THINKING

Product and context are one.

FIVE

DESIGN OUT LOUD

Prototype to perfection.

SIX

DESIGN IS FOR PEOPLE

Connect with your customer.

SEVEN

DESIGN WITH CONVICTION

Commit to a unique voice.

From the Inside Flap

From his earliest days at Apple, Steve Jobs set the standard that all products should be "insanely great." Apple sees design as a tool for creating beautiful experiences that surprise and delight, but also convey a point of view down to the smallest detail from the tactile feedback of a keyboard to the out-of-the-box experience of an iPhone package. This is no accident; the entire Apple organization is designed to give top priority to design considerations.

Design Like Apple uncovers the lessons from Apple's singular approach to product creation, manufacturing, delivery, and customer experience. Learn how design can create a competitive advantage by delivering beauty, ingenuity, and charisma. Get guidance on how to nurture taste, talent, and a design culture at every level of your organization. Help your employees zoom out to view the big picture, see the relationships between objects and the space around them, and understand the product's context so that they can design a compelling and infinitely useful system for your customers. Gain the courage to relentlessly prototype. And finally, find your voice as a brand and a business.

Bridging creativity and commerce, this book will show you how to truly Design Like Apple.

Edition details

• Publisher: Wiley
• Publication date: 2012
• Language: English
• ISBN 10: 1118290313
• ISBN 13: 9781118290316
• Binding: Hardcover
• Edition number: 1
• Number of pages: 208