Contented Cows Still Give Better Milk: The Plain Truth about Employee Engagement and Your Bottom Line - Hardcover

Catlette, Bill; Hadden, Richard

Hardcover

ISBN 10: 1118292731 ISBN 13: 9781118292730

Publisher: Wiley, 2012

Synopsis

How to foster happier employees for a healthier bottom line

Managers could learn a lot from a message echoed by generations of dairy farmers: "Contented cows give better milk." This book is not, repeat, not a management tome. In this fully revised and expanded edition to a book which absolutely, positively makes the case that treating people right is one of the best things any business can do for its bottom line, Contented Cows Still Give Better Milk offers sound, practical advice for those who know that their reputation as an employer is as important as bandwidth.

• Offers updated case studies and new examples from on-site research in a number of real organizations, as well as inspiring examples of companies that know how to do it right . . . and few that didn't
• Fad-free prescriptive advice informed by the authors' combined four-plus decades of training and consulting with thousands of managers and employees, conducting employee engagement surveys, and translating the attendant learning to management audiences in a form they can appreciate and use
• Coauthor Bill Catlette's Bottom Line Leadership Seminar has helped thousands of managers become more effective leaders

Direct from the horse's . . . actually cow's mouth, this fully revised and expanded second edition will teach readers that having a focused, engaged, and capably led workforce is one of the best things any organization can do for its bottom line.

About this title

From the Back Cover:

Praise for Contented Cows STILL Give Better Milk

"Very few business authors take time to do the research on who's getting it right, and then distill the learning into executable, high protein advice. Catlette and Hadden do that, and then kick it up a notch by making it as fun as it is informative―in a business book!"
―ANN RHOADES, PRES (Person Responsible for Extraordinary Service), People Ink, and author of Built on Values

"Catlette and Hadden have nailed what Southwest knew from the beginning―that if you treat your people right and focus on your customers, they'll both help you build a business that blows right past the competition."
―HOWARD PUTNAM, former CEO, Southwest Airlines, and author of The Winds of Turbulence

"Bill and Richard build the business case for doing right by your employees. Faster growth, better stock returns, higher market caps―all the result of caring for employees and regularly communicating their valuable role in achieving organization success."
―DEREK IRVINE, VP, Strategy and Consulting, Globoforce, and coauthor of Winning with a Culture of Recognition

"In the Post-Derivative Crash era, when companies' 'economic tradeoffs' and 'latest HR idea' consultants are fracturing the employee relationship and trust, Bill and Richard deliver a timely second dose of their enduring road map of what actually works to keep employees engaged and your organization moving forward."
―SCOTT D. WILSON, Director, Sales Operations, Medtronic, Spinal and Biologics Division

"Bravo! Catlette and Hadden have once again brilliantly articulated why having a workforce hitting on all cylinders creates the best business engine for today's competitive landscape."
―STEVE GILMORE, CEO, Reach Human Capital, A Career Partners International firm

From the Inside Flap:

It's no coincidence that the same companies show up every year at the top of esteemed publications' rankings for "Most Admired," "Most Innovative," "Fastest Growing," and "Highest Shareholder Return." One thing that many of the persistent winners share in common is a host of leadership habits that make these organizations great places to work, proving that managers can learn a lot from the dairy farmer's rule of thumb: "Contented cows give better milk."

In this revised and expanded edition of a book that absolutely, positively makes the case that treating people right is one of the best things any business can do for its bottom line, Contented Cows STILL Give Better Milk offers sound, practical advice for improving business outcomes through a focused, engaged, capably led workforce. It offers updated case studies and inspiring examples from real organizations that make employee engagement a vital part of their business strategy. Takeaways include:

• How (and why) to communicate, through word and deed, exactly what your company is all about
• How to hire and retain people with the capacity to be happy, productive, and successful at your organization
• Ways to keep those employees committed to the mission and prevent distractions that sap their energy and enthusiasm
• Why perks, benefits, and amenities don't tell the whole story of what makes a great workplace
• Why high expectations beget high performance, and much more

Direct from the horse's, er, cow's mouth, Contented Cows will give you the tools and wisdom you need to foster a fully engaged workforce that helps your company outgrow, outearn, and outperform the competition.

About this edition

• Publisher: Wiley
• Publication date: 2012
• ISBN 10: 1118292731
• ISBN 13: 9781118292730
• Binding: Hardcover
• Number of pages: 224