You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing

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9781118301302: You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
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Learn how to convert website visitors into customers

Part science and part art, conversion optimization is designedto turn visitors into customers. Carefully developed testingprocedures are necessary to help you fine-tune images, headlines,navigation, colors, buttons, and every other element, creating awebsite that encourages visitors to take the action you seek. Thisbook guides you through creating an optimization strategy thatsupports your business goals, using appropriate analytics tools,generating quality testing ideas, running online experiments, andmaking the adjustments that work.

  • Conversion optimization is part science and part art; thisguide provides step-by-step guidance to help you optimize yourwebsite for maximum conversion rates
  • Explains how to analyze data, prioritize experimentopportunities, and choose the right testing methods
  • Helps you learn what to adjust, how to do it, and how toanalyze the results
  • Features hands-on exercises, case studies, and a full-colorinsert reinforcing key tactics
  • Author has used these techniques to assist Fortune 500clients

You Should Test That explains both the "why" and the"how" of conversion optimization, helping you maximize the value ofyour website.

"synopsis" may belong to another edition of this title.

From the Author:

This is an important book that all Marketers, Founders and business Decision-Makers should read. The message is how you will get better results by championing scientific testing and continuous improvement in your organization. In the book, you'll learn: 

  • How to find the triggers that move customers and prospects to act
  • How to find your ideal value proposition that maximizes sales and profits
  • How to dramatically lift your conversion rates by using a proven testing system and frameworks
  • How companies like Shutterfly, Google, Salesforce, Electronic Arts, Iron Mountain, SAP (and many other fast-growth companies and startups) have used these techniques to get up to 400% conversion rate lift
  • How to prioritize where to test and what to test to maximize profit lift and marketing insights
  • How to move beyond just conversion rate lift to make business decisions through tested insights.
The book includes 15 full case studies of real tests plus many more examples of how companies are succeeding and failing in their websites and marketing. You Should Read This!

From the Back Cover:

Join the Scientific Marketing Revolution

Conversion optimization has become the go-to strategy formarketers to increase demand and profit from their websites. YouShould Test That! provides the strategy, methods, andframeworks that have lifted conversion rates by up to 400% fororganizations such as Shutterfly, Google, Salesforce, ElectronicArts, Iron Mountain, SAP, and many other fast-growth companies andstartups.

You'll learn fresh tactics, previously hidden marketinginsights, and proven processes that deliver unbeatable competitiveadvantage. Use what you learn in this book to turn your onlinemarketing channels into high-performance conversion funnels.

  • Prioritize where and what to test on your websites and landingpages for maximum revenue lift
  • Master all testing types, including multivariate, A/B/n, andsplit path
  • Evaluate the key analytics reports—essential tounderstanding where you are now
  • Create a conversion optimization strategy aligned with yourbusiness and marketing goals, and get your team on board
  • Test for relevance, clarity, urgency, and other key factors inthe Landing Page Influence Function for Tests (LIFT) model
  • Follow compelling case studies and learn how to emulate theirsuccess

"You Should Test That! provides an easy to understandframework for testing, and lots of excellent ideas for how tooptimize toward specific goals. It's a much needed, comprehensiveapproach to testing."
Jesse Nichols, Agency Partnerships, GoogleAnalytics

"When you've finished You Should Test That!, you'll bearmed not just with the belief in the importance of testing andoptimization, but with the mental tools to accomplish them."
Stefan Tornquist, VP Research, Econsultancy US

"In You Should Test That!, Chris doesn't just talk aboutwhat you should test, but how to think about your marketing in avery smart and strategic way."
Mitch Joel, President of Twist Image and Author,Blogger, Podcaster of Six Pixels of Separation

"About this title" may belong to another edition of this title.

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Book Description John Wiley Sons Inc, United States, 2013. Paperback. Condition: New. 1. Auflage. Language: English . Brand New Book. Learn how to convert website visitors into customers Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through creating an optimization strategy that supports your business goals, using appropriate analytics tools, generating quality testing ideas, running online experiments, and making the adjustments that work. Conversion optimization is part science and part art; this guide provides step-by-step guidance to help you optimize your website for maximum conversion ratesExplains how to analyze data, prioritize experiment opportunities, and choose the right testing methodsHelps you learn what to adjust, how to do it, and how to analyze the resultsFeatures hands-on exercises, case studies, and a full-color insert reinforcing key tacticsAuthor has used these techniques to assist Fortune 500 clients You Should Test That explains both the why and the how of conversion optimization, helping you maximize the value of your website. Seller Inventory # AAH9781118301302

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Book Description John Wiley Sons Inc, United States, 2013. Paperback. Condition: New. 1. Auflage. Language: English . Brand New Book. Learn how to convert website visitors into customers Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through creating an optimization strategy that supports your business goals, using appropriate analytics tools, generating quality testing ideas, running online experiments, and making the adjustments that work. Conversion optimization is part science and part art; this guide provides step-by-step guidance to help you optimize your website for maximum conversion ratesExplains how to analyze data, prioritize experiment opportunities, and choose the right testing methodsHelps you learn what to adjust, how to do it, and how to analyze the resultsFeatures hands-on exercises, case studies, and a full-color insert reinforcing key tacticsAuthor has used these techniques to assist Fortune 500 clients You Should Test That explains both the why and the how of conversion optimization, helping you maximize the value of your website. Seller Inventory # AAH9781118301302

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