Search Engine Optimization For Dummies - Softcover

Kent, Peter

Softcover

ISBN 10: 1118336852 ISBN 13: 9781118336854

Publisher: For Dummies, 2012

Synopsis

Increase your online ranking with this beginner guide to SEO!

Search engine optimization (SEO) is an integral part of getting a site to rank high in the various search engines in order to attract potential customers. With this new edition of a bestseller, you?ll learn the ins and outs and best practices of successful SEO in order to make your website content more search-engine friendly so that it ranks higher among search engines and draws high-volume traffic.

• Covers search engine basics to help you get started
• Introduces new coverage on content marketing and reuse, new tracking tools, platform management, and reputation management
• Details ways to build search-engine friendly sites, register your site with directories and indexes, and use analysis tools to track results
• Explains how to use link popularity in order to boost rankings
• Zeroes in on advertising your site by using pay-per-click options

Search Engine Optimization For Dummies, 5th Edition is the fun and friendly place to start learning how to move your site to the top of the rankings.

About this title

About the Author

Peter Kent is an e-commerce consultant specializing in search engine optimization. Peter has provided consulting services to companies such as TowerRecords.com, Zillow, and hundreds of small and medium-sized businesses.

From the Back Cover

Drive your site to the top of search engine results withthese tips, tricks, and secrets

A great Web site isn't great unless it is viewed, and 90 percent of Web surfers never look past Page 1 of the search results. SEO expert Peter Kent clearly shows what you need to do to stay ahead of the competition. You'll discover how to set up your Web pages for the best chance of first-page rankings and reap the rewards of a fully optimized site!

• Rankings are money — good search rankings bring in customers and eyeballs that provide you sales and ad revenue
• Brick by brick — build a strong foundation of basic SEO skills as you select the best keywords and create a sensible site
• Say it with a smile — ensure your site is search-engine friendly by following key techniques and avoiding ones that get you blacklisted
• Make a splash — find out which search engines and directories you should target, how to register your site, and what you need to do to get indexed
• Traffic is good — discover additional steps you can take to drive visitors to your site, including posting videos, using social media, and gaining backlinks

Open the book and find:

• Steps for setting up pages that search engines will index
• Secrets for giving your site greater visibility in search engines
• Ways to ensure you appear in local search results
• Tips for selecting the right keywords in your Web pages
• Details on building an effective linking strategy
• How to make the most of social networking and video
• Techniques to track how your site is doing

Learn to:

• Develop a search strategy and use local search capabilities
• Build sites that increase your search visibility
• Analyze results with updated tracking tools
• Maximize content marketing and reputation management strategies

Edition details

• Publisher: For Dummies
• Publication date: 2012
• Language: English
• ISBN 10: 1118336852
• ISBN 13: 9781118336854
• Binding: Paperback
• Edition number: 5
• Number of pages: 456