How to effectively use Pinterest to market your business, product, or service
Pinterest, the rapidly growing social networking site that allows users to post and share images and videos on "pinboards" (a collection of “pins,” usually with a common theme), is providing businesses and savvy entrepreneurs with a new platform to market their products and services. And, as with any new platform, learning what works best and what doesn’t when it comes to marketing can be a challenge. Pinfluence is a complete guide to Pinterest marketing that will teach you how to effectively raise awareness for your brand, product, or service, drive traffic from Pinterest to your website, and connect with current and potential customers.
You will learn:
Pinfluence is for anyone who wants to join the likes of companies like Whole Foods, Gilt, West Elm and others, and harness the marketing power of Pinterest to grow their business.
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From the Author: Guidelines for Great Pinning
In Pinfluence, I'll give you the tools and tips you need to create visual content that is so compelling that you may not even need to distribute it yourself; your readers, fans, and followers will do it for you! Here are some quick guidelines for great pinning:
Connect with customers on Pinterest
Engaging with your followers and fans, listening to what they have to say, and producing consistently great content are the true markers of successful social media marketing. Pinterest gives businesses the opportunity to do all three in visually stunning ways.
Pinfluence shows marketers, entrepreneurs, retailers, bloggers, and others how to use Pinterest to drive traffic, connect with potential and current clients, and convert followers into buyers. It offers step-by-step, actionable guidance for beginners, and more advanced advice and ideas for seasoned Pinterest users, including:
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