Your Creative Brain: Seven Steps to Maximize Imagination, Productivity, and Innovation in Your Life - Softcover

Carson, Shelley

Softcover

ISBN 10: 1118396545 ISBN 13: 9781118396544

Publisher: Jossey-Bass, 2012

Synopsis

Research-based techniques that show everyone how to expand creativity and increase productivity

Harvard psychologist Shelley Carson?s provocative book, published in partnership with Harvard Health Publications, reveals why creativity isn't something only scientists, investors, artists, writers, and musicians enjoy; in fact, all of us use our creative brains every day at home, work and play.  Each of us has the ability to increase our mental functioning and creativity by learning to move flexibly among several brain states.

• Explains seven brain states or "brainsets" and their functions as related to creativity, productivity, and innovation
  
• Provides quizzes, exercises, and self-tests to activate each of these seven brainsets to unlock our maximum creativity

Your Creative Brain, called by critics a ?new classic? in the field of creativity, offers inspiring suggestions that can be applied in both one?s personal and professional life.

About this title

From the Back Cover

This provocative book reveals why sitting in front of a light box can increase your creativity more than listening to a Bach concerto. Harvard psychologist Shelley Carson, Ph.D., explains that creativity isn't something only scientists, investors, artists, writers, and musicians enjoy; in fact, all of us use our creative brains every day at home and at work. Since its initial release, Your Creative Brain has been the recipient of several awards, including The Will Solimene Award for Excellence from the American Medical Writers Association, as well as the Living Now Book of the Year Award.

Praise for Your Creative Brain

"Basing this book on her Harvard psychology course, 'Creativity: Madmen, Geniuses, and Harvard Students,' Carson sees creativity in a broader context—not just coming up with new ideas but being able to evaluate them and put the good ones to practical use. . . . Unlike most self-help books, this is grounded in solid experimental work. . . . VERDICT: Readers who liked Michael Gelb's How To Think Like Leonardo da Vinci will love this. So will the self-improvement and business seminar–loving crowd. And for once they're getting some substance!" —Library Journal

"Interweaves research findings and practical tips, suggestive cases and provocative puzzles, timely and shrewd advice." —Howard Gardner, Hobbs Professor of Cognition and Education, Harvard, and author of Creating Minds, Multiple Intelligences, and Five Minds for the Future

"A revolutionary approach to expand the creative power of your mind. Supported by the latest findings of neuroscience, Dr. Shelley Carson helps you to take charge of your brain to maximize your creative potential." —Bernard Golden, PhD, author of Unlock Your Creative Genius

From the Inside Flap

Can sitting in front of a light box increase your creativity more than listening to a Bach concerto?

In Your Creative Brain, Harvard psychologist Shelley Carson explains that creativity isn't something only scientists, inventors, artists, writers, and musicians enjoy, but rather all of us use our creative brains every day at home and at work. Everyone has the ability to increase mental functioning and creativity by understanding and putting into play seven brain activation patterns Dr. Carson has coined the CREATES brainsets: Connect, Reason, Envision, Absorb, Transform, Evaluate, and Stream.

Step-by-step, Carson shows how these seven brainsets affect the way we experience the world around us and how each brainset contributes to the process of creative problem solving. The book is filled with entertaining (and often surprising) exercises, quizzes, and self-tests that will help you take advantage of your creative potential and enrich your life.

This vital resource can also help you meet the challenges and opportunities of today's complex world. The rulebooks for virtually every aspect of human endeavor and interaction—from corporate life to personal life to dating and even parenting—are being rewritten right in the middle of the game. So if all the old bets are off, how do you survive and thrive? The most important asset you have for negotiating this rapidly changing world is your creative brain.

Edition details

• Publisher: Jossey-Bass
• Publication date: 2012
• ISBN 10: 1118396545
• ISBN 13: 9781118396544
• Binding: Paperback
• Language: English
• Edition number: 1
• Number of pages: 384