Research Methods in Health Promotion - Softcover

Salazar, Laura F.; Crosby, Richard; DiClemente, Ralph J.

Softcover

ISBN 10: 111840906X ISBN 13: 9781118409060

Publisher: Jossey-Bass, 2015

Synopsis

The bestselling textbook to understanding health research, updated and expanded

Research Methods in Health Promotion provides students and practitioners with essential knowledge and skills regarding the design, implementation, analysis, and interpretation of research in the field of health promotion. Now in its second edition, this bestselling textbook has been updated with more recent research methodologies and additional information on sampling, participatory and survey research, and qualitative data analysis. The entire research process is covered, with specific points relating to both qualitative and quantitative research. By breaking the daunting process of research into simple and well-defined steps, this user-friendly text encourages students to think about research as a sequential process and provides explanations that facilitate better understanding of each step in the research process. A separate set of chapters cover the more quantitative methodological areas including designs, measurement, sampling, and data analysis in depth, giving readers the understanding they need to apply in practice.

This book also provides applied chapters that illustrate the practical aspects of the research process, along with other critical information including grant writing and scientific writing.

• Evaluate the ethics, design, analysis, and interpretation of research
• Identify and understand the key components of research studies
• Analyze and interpret the results of experimental and survey research designs
• Understand the process of publishing a research report and constructing a grant proposal

Research Methods in Health Promotion is ideal for both undergrad and graduate methods courses in health promotion and public health.

About this title

From the Back Cover:

A THOROUGHLY UPDATED EDITION OF THE BESTSELLING GUIDE TO HEALTH PROMOTION AND RESEARCH

Research Methods in Health Promotion provides students and practitioners with essential knowledge and skills regarding the design, implementation, analysis, and interpretation of research in the field of health promotion. This book presents an easy-to-follow, complete approach to research.

In this Second Edition, the authors have updated their popular text with new content and features that make Research Methods in Health Promotion more engaging, more relevant, and more comprehensive. Updates include:

• New chapters on community-based participatory research, large-scale surveys, and qualitative data analysis
• Recent examples and cases encompassing all levels of health promotion, from individual to structural
• New pictures, graphics, chapter previews, and definitions of key concepts to enhance the learning experience
• Renewed emphasis on global health promotion and the integration of public health with environmental health
• Expanded content related to new sampling methods, various types of triangulation, and cost-benefit analysis

Research Methods in Health Promotion presents information in a clear, readable way, keeping jargon to a minimum and encouraging readers to reinforce what they have learned by considering discussion and practice questions. The result is a demystification of research methods that anyone in the field of health promotion will find indispensable.

About the Author:

LAURA F. SALAZAR, PHD, is an associate professor and associate dean for research at Georgia State University's School of Public Health.

RICHARD A. CROSBY, PHD, is the Good Samaritan Endowed Professor and Chair in the College of Public Health at the University of Kentucky.

RALPH J. DiCLEMENTE, PHD, is Charles Howard Candler Professor of Public Health and associate director, Emory Center for AIDS Research at Emory University.

About this edition

• Publisher: Jossey-Bass
• Publication date: 2015
• ISBN 10: 111840906X
• ISBN 13: 9781118409060
• Binding: Paperback
• Edition number: 2
• Number of pages: 608