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Synopsis
Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization.
The second edition of Retail Marketing and Branding includes the following updates:
* New and updated case examples
* Updated figures and examples throughout
* New interviewers with recent experiences
* Additional chapters
"synopsis" may belong to another edition of this title.
From the Inside Flap
CONTRIBUTORS
Francesco Banfi, Paris
Reinhold Barchet, Düsseldorf
Dr. Thomas Bauer, Munich
Gabriele Bavagnoli, Milan
Rishi Bhandari, Chicago
Adam Bird, Munich
Jochen Böringer, Düsseldorf
Dr. Peter Breuer, Cologne
Dr. Benjamin Brudler, Hamburg
Jean-Baptiste Coumau, Paris
Linda Dauriz, Munich
David Edelman, Boston
Thierry Elmalem, London
Dr. Lars Fiedler, Hamburg
John Forsyth, Stamford
Dr. Tjark Freundt, Hamburg
Nicolò Galante, Paris
Jonathan Gordon, New York
Dr. Roland Harste, Hamburg
Holger Hürtgen, Düsseldorf
Ingeborg Molden Hegstad, Oslo
Tobias Karmann, Cologne
Dr. Lars Köster, Hamburg
Dr. Mathias Kullmann, Düsseldorf
Sascha B. Lehmann, Hamburg
Clarisse Magnin-Mallez, Paris
Tarek Mansour, Montreal
Marco Mazzù, Rome
Dr. Thomas Meyer, London
Jan Middelhoff, Düsseldorf
Dr. Boris Mittermüller, Cologne
Stefanie Möller, Cologne
Dr. Jesko Perrey, Düsseldorf
Andrew Pickersgill, Toronto
Alex Perez-Tenessa de Block, Chicago
Steffi Schreiner, Munich
Dr. Dennis Spillecke, Cologne
Dr. Yvonne Staack, Hamburg
Dr. Andris Umblijs, London
Dr. Kai Vollhardt, Frankfurt
Dr. Tobias Wachinger, Munich
Dr. Anja Weissgerber, Berlin
Stefano Zerbi, Milan
EXECUTIVE EDITOR
Dr. Cornelius Grupen, Hamburg
From the Back Cover
Did you know that...?
- ...strong brands have consistently outperformed benchmarks like the MSCI World index in the past decade?
- ...the profitability cycle of new retail formats has shortened from more than a decade to less than a year since the 1960s?
- ...the share of private labels exceeds 50 percent in many categories and still sees double-digit growth in some saturated markets?
- ...30 percent of all in-store signage is noticed by less than one percent of shoppers on average?
- ...two thirds of all consumers globally use online product reviews to make purchase decisions?
- ...leaflets are read by up to 90 percent of consumers, and that households receive up to 30 leaflets per week?
- ...25 percent of shoppers are actively looking for promotions to be able to afford their favorite brands despite tight budgets?
If you want to find out how these and other facts can help you grow your business, this book is for you. To help retail executives take robust decisions in an environment of accelerating change, Retail Marketing and Branding provides a unique combination of strategic thinking and cutting-edge
analysis. The second edition has new chapters on format development and fact-based promotion management, as well as fully revised chapters on digital marketing.
"About this title" may belong to another edition of this title.
- PublisherWiley
- Publication date2013
- ISBN 10 1118489527
- ISBN 13 9781118489529
- BindingHardcover
- LanguageEnglish
- Edition number2
- Number of pages400
- Rating
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