The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing

3.86 avg rating
( 66 ratings by Goodreads )
 
9781118533338: The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing
View all copies of this ISBN edition:
 
 

No passion, no conversation. No conversation, no word ofmouth. No word of mouth, no successful business.

If you think you are in the marketing business, think again.You’re in the people business, and The PassionConversation teaches you how to get people to fall passionatelyand madly in love with your organization or cause.

The author’s mash-up of the latest in wonky academicresearch with practical, real-world stories shows how any businesscan spark and sustain word of mouth marketing. Readers learn howloving your customers results in not just building a thrivingcommunity, but also driving meaningful conversations, ultimatelyimpacting the financial success of a business.

The Passion Conversation will change your perspective onmarketing by:

  • Explaining the three motivations for people to talk aboutbusinesses and causes
  • Detailing how every marketing problem is a people problem indisguise
  • Giving heartfelt evidence that marketing materials are nowconversation tools
  • Showing how customer communities sustain word of mouth whilealso sparking financial impact
  • Helping your business apply these marketing lessons through aseries of workbook exercises called "Passion Explorations"

The time is now for marketers and businesses to go beyond theproduct conversation to understanding, sparking and sustaining thepassion conversation for why your business is in business.

"synopsis" may belong to another edition of this title.

From the Inside Flap:

NO PASSION, NO CONVERSATION.
NO CONVERSATION, NO WORD OF MOUTH.
NO WORD OF MOUTH, NO SUCCESSFUL BUSINESS.

If you think you are in the marketing business, think again. You're in the people business, and in order to succeed, you need to make people fall passionately and madly in love with your organization or cause. You need to stoke the embers of love by celebrating your customers, touching their lives, and discovering their passions.

Loaded with the latest in academic research, alongside practical, real-world stories, The Passion Conversation shows how any business can spark and sustain word of mouth marketing. Learn how loving your customers can result in not just building a thriving community, but also driving meaningful conversations and, ultimately, the financial success of your business.

The Passion Conversation will change your perspective on marketing by delivering essential advice and insights for igniting passion in your customers and employees, including:

  • The three motivations that drive people to talk about businesses and causes
  • How every marketing problem is actually a people problem in disguise
  • Heartfelt evidence that marketing materials are now conversation tools
  • The importance of finding the right people to lead a conversation
  • A series of exercises called "Passion Explorations" to help you apply these lessons to your business
  • And much more!

Marketers and businesses must go beyond shouting about your product and services. The time has come to understand, spark, and sustain the passion conversation that tells the world why your business is in business. Customers, those madly in love with your brand, will happily and passionately tell others of your greatness.

From the Back Cover:

Praise for The Passion Conversation

"It's a fast read, a fun read, a smart read. Short sentences,huge heart. Read it. Why? To absorb an important truth from themasters of word of mouth movements: Conversations spring frompassions, not products."
—Dan Heath, coauthor of Decisive, Switch, andMade to Stick

"Have you ever gotten teary-eyed over a business book? Betteryet, over your own business? Prepare yourself for The PassionConversation, where the folks at Brains on Fire tell how theirbusiness connected them with people in very moving and powerfulways, redefining words like marketing, sales, and success. Readthis book to move your perspective from business to people, andexperience the incredible effect it will have on your life andwork."
—Jon Mueller, General Manager, 800-CEO-READ

"Love is the missing ingredient in developing loyalty withcustomers. In The Passion Conversation, the smart folks atBrains on Fire expertly explain how to develop deeper connectionswith customers who in turn sing your praises to everyone theyknow."
—Jackie Huba, author of Monster Loyalty: How LadyGaga Turns Followers into Fanatics

"I've had my eye on Brains on Fire for a while. Their humanitymakes them quite distinctive, and The Passion Conversationcaptures that unique voice."
—Peter Sims, author of Little Bets and founderof The BLK SHP Enterprises

"About this title" may belong to another edition of this title.

Buy New View Book
List Price: US$ 25.00
US$ 17.25

Convert currency

Shipping: FREE
From United Kingdom to U.S.A.

Destination, rates & speeds

Add to Basket

Top Search Results from the AbeBooks Marketplace

1.

Robbin Phillips, Greg Cordell, Geno Church
Published by John Wiley Sons Inc, United States (2013)
ISBN 10: 111853333X ISBN 13: 9781118533338
New Hardcover First Edition Quantity Available: 10
Seller:
Book Depository International
(London, United Kingdom)
Rating
[?]

Book Description John Wiley Sons Inc, United States, 2013. Hardback. Condition: New. 1. Auflage. Language: English . Brand New Book. No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business. If you think you are in the marketing business, think again. You re in the people business, and The Passion Conversation teaches you how to get people to fall passionately and madly in love with your organization or cause. The author s mash-up of the latest in wonky academic research with practical, real-world stories shows how any business can spark and sustain word of mouth marketing. Readers learn how loving your customers results in not just building a thriving community, but also driving meaningful conversations, ultimately impacting the financial success of a business. The Passion Conversation will change your perspective on marketing by: * Explaining the three motivations for people to talk about businesses and causes * Detailing how every marketing problem is a people problem in disguise * Giving heartfelt evidence that marketing materials are now conversation tools * Showing how customer communities sustain word of mouth while also sparking financial impact * Helping your business apply these marketing lessons through a series of workbook exercises called Passion Explorations The time is now for marketers and businesses to go beyond the product conversation to understanding, sparking and sustaining the passion conversation for why your business is in business. Seller Inventory # AAH9781118533338

More information about this seller | Contact this seller

Buy New
US$ 17.25
Convert currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, rates & speeds

2.

Robbin Phillips
Published by John Wiley and Sons
ISBN 10: 111853333X ISBN 13: 9781118533338
New Quantity Available: > 20
Seller:
INDOO
(Avenel, NJ, U.S.A.)
Rating
[?]

Book Description John Wiley and Sons. Condition: New. Brand New. Seller Inventory # 111853333X

More information about this seller | Contact this seller

Buy New
US$ 13.66
Convert currency

Add to Basket

Shipping: US$ 3.60
Within U.S.A.
Destination, rates & speeds

3.

Phillips, Robbin
ISBN 10: 111853333X ISBN 13: 9781118533338
New Quantity Available: 1
Seller:
Pbshop
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description 2013. HRD. Condition: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Seller Inventory # IB-9781118533338

More information about this seller | Contact this seller

Buy New
US$ 14.15
Convert currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, rates & speeds

4.

Phillips, Robbin
ISBN 10: 111853333X ISBN 13: 9781118533338
New Quantity Available: 1
Seller:
Paperbackshop-US
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description 2013. HRD. Condition: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Seller Inventory # KB-9781118533338

More information about this seller | Contact this seller

Buy New
US$ 14.25
Convert currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, rates & speeds

5.

Robbin Phillips, Greg Cordell, Geno Church,
Published by John Wiley & Sons Inc, United States (2013)
ISBN 10: 111853333X ISBN 13: 9781118533338
New Hardcover Quantity Available: 10
Seller:
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description John Wiley & Sons Inc, United States, 2013. Hardback. Condition: New. New. Language: English. Brand new Book. No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business. If you think you are in the marketing business, think again. You re in the people business, and The Passion Conversation teaches you how to get people to fall passionately and madly in love with your organization or cause. The author s mash-up of the latest in wonky academic research with practical, real-world stories shows how any business can spark and sustain word of mouth marketing. Readers learn how loving your customers results in not just building a thriving community, but also driving meaningful conversations, ultimately impacting the financial success of a business.The Passion Conversation will change your perspective on marketing by: * Explaining the three motivations for people to talk about businesses and causes * Detailing how every marketing problem is a people problem in disguise * Giving heartfelt evidence that marketing materials are now conversation tools * Showing how customer communities sustain word of mouth while also sparking financial impact * Helping your business apply these marketing lessons through a series of workbook exercises called "Passion Explorations" The time is now for marketers and businesses to go beyond the product conversation to understanding, sparking and sustaining the passion conversation for why your business is in business. Seller Inventory # AAH9781118533338

More information about this seller | Contact this seller

Buy New
US$ 18.98
Convert currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, rates & speeds

6.

Phillips, Robbin; Cordell, Greg; Church, Geno; Moore, John
Published by Wiley
ISBN 10: 111853333X ISBN 13: 9781118533338
New Hardcover Quantity Available: 1
Seller:
Bookhouse COM LLC
(Philadelphia, PA, U.S.A.)
Rating
[?]

Book Description Wiley. Hardcover. Condition: New. 111853333X. Seller Inventory # Z111853333XZN

More information about this seller | Contact this seller

Buy New
US$ 19.58
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

7.

Phillips, Robbin; Cordell, Greg; Church, Geno; Moore, John
Published by Wiley
ISBN 10: 111853333X ISBN 13: 9781118533338
New Hardcover Quantity Available: 1
Seller:
BookShop4U
(PHILADELPHIA, PA, U.S.A.)
Rating
[?]

Book Description Wiley. Hardcover. Condition: New. 111853333X. Seller Inventory # Z111853333XZN

More information about this seller | Contact this seller

Buy New
US$ 19.58
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

8.

Phillips, Robbin; Cordell, Greg; Church, Geno; Moore, John
Published by Wiley
ISBN 10: 111853333X ISBN 13: 9781118533338
New Hardcover Quantity Available: 1
Seller:
Qwestbooks COM LLC
(Bensalem, PA, U.S.A.)
Rating
[?]

Book Description Wiley. Hardcover. Condition: New. 111853333X. Seller Inventory # Z111853333XZN

More information about this seller | Contact this seller

Buy New
US$ 19.83
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

9.

Phillips, Robbin; Cordell, Greg; Church, Geno; Moore, John
Published by Wiley
ISBN 10: 111853333X ISBN 13: 9781118533338
New Hardcover Quantity Available: 1
Seller:
Best Bates
(Bensalem, PA, U.S.A.)
Rating
[?]

Book Description Wiley. Hardcover. Condition: New. 111853333X. Seller Inventory # Z111853333XZN

More information about this seller | Contact this seller

Buy New
US$ 19.83
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

10.

Phillips, Robbin; Cordell, Greg; Church, Geno; Moore, John
Published by Wiley
ISBN 10: 111853333X ISBN 13: 9781118533338
New Hardcover Quantity Available: 1
Seller:
Mega Buzz
(Bensalem, PA, U.S.A.)
Rating
[?]

Book Description Wiley. Hardcover. Condition: New. 111853333X. Seller Inventory # Z111853333XZN

More information about this seller | Contact this seller

Buy New
US$ 19.83
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds

There are more copies of this book

View all search results for this book