Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success - Hardcover

Schaffer, Neal

Hardcover

ISBN 10: 1118651189 ISBN 13: 9781118651186

Publisher: Wiley, 2013

Synopsis

Create and maintain a successful social media strategy for your business

Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create―and execute upon―their social media for business road map.

• Explains the evolution of social media and the absolute necessity for creating a social media strategy
• Outlines preparation for, mechanics of, and maintenance of a successful social media strategy
• Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker

Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself―and do it right.

About this title

About the Author

NEAL SCHAFFER, named a Forbes Top 50 Social Media Power Influencer two years in a row, is the creator of Advertising Age’s Top 100 Global Marketing Blog, Windmill Networking (recently rebranded as Maximize Social Business), and a global speaker on social media who also teaches as part of Rutgers University’s Mini-MBA™ in Social Media Marketing Program. As a leading social media strategist, Neal has created social media strategies, coached implementation, and helped train dozens of companies, from startups and small businesses to Fortune 500 enterprises and even a Grammy Award–winning musician. Neal has previously written two award-winning books on LinkedIn. His work has been recognized by the media, appearing in the Wall Street Journal, Bloomberg Businessweek, Forbes, Yahoo!, and the American Express OPEN Forum.

From the Back Cover

Today, a large number of companies still don’t have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create―and execute―a social media game plan.

Maximize Your Social details the evolution of social media and explains the absolute necessity for creating a social media strategy. It outlines the preparation for, mechanics of, and maintenance of a successful social media strategy. This practical guide allows any business, big or small, to create and maintain its own social media strategy―no more paying agencies or hiring expensive consultants. You can master social media marketing strategies and save a chunk of your business’s budget while achieving more effective results.

Learn how to leverage the strategic opportunities that each social media channel offers and implement a data-driven approach for monitoring the success, or failure, of your social media program. With expert guidance on all things social, you’ll learn how to:

• Focus your efforts in order to maximize Facebook, Twitter, LinkedIn, Google+, and blogging
• Staff your social media efforts with the right people in the right roles
• Understand the importance of creating and maintaining legal social media policies as well as social media guidelines for employees
• Catalog all of the social media tactics that will be done on a daily, weekly, or monthly basis
• Determine the ROI of your social media strategy

You know you need to do social better. Maximize Your Social will help you prepare and maintain a profitable social media strategy. Follow author Neal Schaffer’s advice, and you’ll be able to do it yourself―and do it right.

From the Inside Flap

Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create?and execute?a social media game plan.

Maximize Your Social details the evolution of social media and explains the absolute necessity for creating a social media strategy. It outlines the preparation for, mechanics of, and maintenance of a successful social media strategy. This practical guide allows any business, big or small, to create and maintain its own social media strategy?no more paying agencies or hiring expensive consultants. You can master social media marketing strategies and save a chunk of your business's budget while achieving more effective results.

Learn how to leverage the strategic opportunities that each social media channel offers and implement a data-driven approach for monitoring the success, or failure, of your social media program. With expert guidance on all things social, you'll learn how to:

• Focus your efforts in order to maximize Facebook, Twitter, LinkedIn, Google+, and blogging
• Staff your social media efforts with the right people in the right roles
• Understand the importance of creating and maintaining legal social media policies as well as social media guidelines for employees
• Catalog all of the social media tactics that will be done on a daily, weekly, or monthly basis
• Determine the ROI of your social media strategy

You know you need to do social better. Maximize Your Social will help you prepare and maintain a profitable social media strategy. Follow author Neal Schaffer's advice, and you'll be able to do it yourself?and do it right.

Edition details

• Publisher: Wiley
• Publication date: 2013
• Language: English
• ISBN 10: 1118651189
• ISBN 13: 9781118651186
• Binding: Hardcover
• Edition number: 1
• Number of pages: 224