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Originally published by Stevenson, Inc., this practical resource helps nonprofit organizations plan and implement profitable and effective direct mail appeals. It includes planning strategies, examples from various nonprofit organizations, techniques to improve response rates, and developing appropriate and effective copy.
Important topics covered include:
- Planning and scheduling
- Personal appeals
- Building mailing lists
- Donor outreach
- Writing calls to action
- Direct mail testing
- Targeting specific groups
- Testimonials
- Pledge forms
- Response rates
- Analyzing results
- Bounce backs
Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.
"synopsis" may belong to another edition of this title.
About the Author:
Scott C. Stevenson is the editor of Profitable Direct Mail Appeals: Planning, Implementing, and Maximizing Results, 2nd Edition, published by Wiley.
"About this title" may belong to another edition of this title.
- PublisherJossey-Bass
- Publication date2013
- ISBN 10 1118693094
- ISBN 13 9781118693094
- BindingPaperback
- Edition number2
- Number of pages50
- EditorStevenson Scott C.
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Profitable Direct Mail Appeals Planning, Implementing, & Maximizing Results, 2nd Edition
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