Big Data, Big Innovation: Enabling Competitive Differentiation through Business Analytics (Wiley and SAS Business Series) - Hardcover

Stubbs, Evan

Hardcover

ISBN 10: 111872464X ISBN 13: 9781118724644

Publisher: Wiley, 2014

Synopsis

INNOVATION, CULTURE, AND BIG DATA ANALYTICS

Ignoring the big data hype and diving right into the value proposition, Big Data, Big Innovation takes a long, hard look at making sure that businesses don't stray off course when chasing innovation. It focuses on real-world goals, strategies that will help meet those goals, and a locked-down adherence to seeking value at all times.

It provides the requisite knowledge for visionary leaders to create real change by cultivating the right culture, making sure technology becomes an enabler rather than an inhibitor, putting together and retaining the right teams, defining the corporate vision for evolutionary and revolutionary uses of data analytics, and seizing opportunities that can put businesses on the fast track to innovation and success.

• This comprehensive guide to big data and innovation will help your organization:
• Hire the right people and empower them with the right culture and motivation
• Define the right reporting lines and organizational structure
• Learn how big data drives both evolutionary and revolutionary innovation and who should be responsible
• Merge the agility of a start-up with the scale of a blue-chip

"This book is a comprehensive look at the tidal wave of change that big data is driving across the globe.  It is a must read practical guide for key decision makers in the big data space. Once again Evan has done an excellent job demystifying the 'How to' challenge that every organisation is facing today."

Mark Steyn, CEO Asia Pacific, Hudson

"Big Data, Big Innovation joins an exclusive club as one of the very few practical guides to analytics for the business person. This is a book to keep by your side as you build capability and the confidence to go out and do it for yourself. Load it on to your ebook now. You're going to need it."

Steve Bennett, Head of Analytics and Information Management, News Corporation

"Evan explores the intersection of two of the biggest corporate game changers of our generation: the increasingly burgeoning amount of information available and the strategy shift from a fixation on operational performance to business innovation."

Doug Laney, VP Information Innovation, Gartner

"Evan Stubbs' new book provides great insight into driving innovation through the sea of Big Data and Business Analytics.  He captures some of the key trends in this emerging area for organizational success.  Don't miss out!"

Jay Liebowitz, Orkand Endowed Chair in Management and Technology, University of Maryland University College; editor of the book, Big Data and Business Analytics

"Brilliant and scintillating read, peppered with pragmatic doses of analytical insights ... the rise of the new age analytics worker, the cataclysmic shift in company culture and mindset coupled with nimble operating models have become the raison d'être for analytics success. Evan's ability to weave together a confluence of factors into a coherent and clear framework for organizations embarking on this journey makes it a remarkable read."

Rahul Bhandari, Chief Analytics Officer, Cathay Pacific Asia Miles

"Big Data, Big Innovation highlights why we need to play "big league" Business Analytics - Evan makes a compelling case for why organisations need to be Analytics-enabled by design."

Professor Dineli Mather, Head of School of School of Information & Business Analytics, Deakin University

"Analytics as a Business Function is well accepted as an enabler for disruption and competitive advantage at a Department level, and is now trying to find its way as a permanent agenda item in C-level discussions. The organisations who recognise only this are, at best, in the middle of the pack ... this book elegantly captures this Zeitgeist in a way that serves as both a comprehensive framework for the late starters and robust checkpoint for the early adopters."

Antony Ugoni, Head of Marketplace Analytics, Seek Australia

About this title

About the Author

EVAN STUBBS is the Chief Analytics Officer for SAS Australia/New Zealand and a board member of the Institute of Analytics Professionals of Australia. He has driven innovation within General Motors, transformed organizations into analytical competitors, and advises leadership teams globally on how to survive the upcoming storm.

From the Back Cover

We live in interesting times we've never been so data rich yet insight poor. We're so awash in data that we've invented new computing paradigms and systems merely to keep pace. The new normal is strange, and the disruption big data analytics implies will shake industry, society, and even our day-to-day lives.

Businesses that embrace this new way of thinking will survive. Those that don't will perish. In this epoch of rapid change, failure to capitalize on the value that lies in data is perilous the future is now and it demands action. Big Data, Big Innovation: Enabling Competitive Differentiation through Business Analytics brings an urgent voice to the need for businesses to embrace a new way of thinking and provides practical instructions on using big data analytics to support innovation throughout your organization.

Evan Stubbs illuminates big data analytics like no one else does. With an insider's view into the reality of what businesses are doing and what is possible with the right approach, Stubbs links big data to innovation and differentiation. This groundbreaking approach will help IT managers and executives learn faster, act faster, act smarter, and more to compete and survive.

Taking a hands-on approach, this playbook addresses not only the practicalities of big data and analytics but also the culture that needs to exist to be successful. Answering the questions often asked, this guide outlines how to identify opportunities, assemble teams and hire new specialists, cultivate the proper mindset to create a corporate incubator for data analytics progress and success, and design solutions that work in the real world.

With its step-by-step approach to the massive undertaking of making big data a differentiator, the book addresses every major consideration throughout the process. Further guidance is provided once the corporate culture and programs have reached maturity to ensure continued success and the proper approach to sustaining a competitive edge.

From the Inside Flap

We live in interesting times–we’ve never been so data rich yet insight poor. We’re so awash in data that we’ve invented new computing paradigms and systems merely to keep pace. The new normal is strange, and the disruption big data analytics implies will shake industry, society, and even our day-to-day lives.

Businesses that embrace this new way of thinking will survive. Those that don’t will perish. In this epoch of rapid change, failure to capitalize on the value that lies in data is perilous–the future is now and it demands action. Big Data, Big Innovation: Enabling Competitive Differentiation through Business Analytics brings an urgent voice to the need for businesses to embrace a new way of thinking and provides practical instructions on using big data analytics to support innovation throughout your organization.

Evan Stubbs illuminates big data analytics like no one else does. With an insider’s view into the reality of what businesses are doing and what is possible with the right approach, Stubbs links big data to innovation and differentiation. This groundbreaking approach will help IT managers and executives learn faster, act faster, act smarter, and more to compete and survive.

Taking a hands-on approach, this playbook addresses not only the practicalities of big data and analytics but also the culture that needs to exist to be successful. Answering the questions often asked, this guide outlines how to identify opportunities, assemble teams and hire new specialists, cultivate the proper mindset to create a corporate incubator for data analytics progress and success, and design solutions that work in the real world.

With its step-by-step approach to the massive undertaking of making big data a differentiator, the book addresses every major consideration throughout the process. Further guidance is provided once the corporate culture and programs have reached maturity to ensure continued success and the proper approach to sustaining a competitive edge.

Edition details

• Publisher: Wiley
• Publication date: 2014
• Language: English
• ISBN 10: 111872464X
• ISBN 13: 9781118724644
• Binding: Hardcover
• Edition number: 1
• Number of pages: 256