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The Negotiation Book: Your Definitive Guide to Successful Negotiating - Hardcover

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9781118767559: The Negotiation Book: Your Definitive Guide to Successful Negotiating

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Synopsis

All the information and skills you need to get the best deal inany negotiation from an acknowledged world expert

In a marketplace teeming with self–styled experts clamoring totell you the right way to negotiate, Steve Gates tells you thetruth: there is no one right way to negotiate. Negotiation is atthe heart of modern business and being a successful negotiator canmake the difference between success and failure in commercial life.In this new edition of his critically acclaimed guide, Gates,founder of the Gap Partnership the world′s leadingnegotiation consultancy shows you how to make everynegotiation a big win. Arguing that skilled negotiators use a rangeof fourteen behaviors and ten traits, he uses the analogy of anegotiating clock face to illustrate a range of negotiationsituations and how to respond to each one.

  • From planning, dynamics, and strategies to psychology, tactics,and behaviors, it arms you with what you need to strengthen yourposition, adapt strategies on the fly, and win everynegotiation
  • Takes you through all the stages of a negotiation, frombartering to long–term relationships, illustrating along the waythe ten essential traits and fourteen behaviors of an acenegotiator
  • Written by an acknowledged world expert who has consulted onhigh–level negotiations to many blue–chip companies, advising themon everything from M&As, to trade term negotiations for FMCGcompanies to price increases for oil companies

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Review

"Reading this book will put you in a stronger position to build capacity, build negotiation skills and strategies, to facilitate negotiations through to successful conclusions."  (Management Services, June 2017)

“After reading this book you should feel empowered to build negotiation strategies and see negotiations through to their successful conclusion”
(Moneywise, November 2015)

“Everyone can pick up this book as it will prove useful in both professional and personal situations – after all, we will all have to wrangle terms at some point.” (Entrepreneur Middle East, January 2016)

“this is an impressive guide that should help anyone whose job involves some element of negotiating” (Irish Times, February 2016)

From the Back Cover

NEGOTIATION IS ONE OF THE MOST IMPORTANT SKILLS IN BUSINESS. FACT.

We all have to negotiate at some point; whether in the office or at home. Successful negotiating can lead to great results that can in turn have a profound effect on our lives financially, personally and professionally. No other skill will give you a better chance of optimizing opportunities in life.

GAIN THE COMPETITIVE ADVANTAGE.

Steve Gates, founder and CEO of The Gap Partnership, the world′s leading negotiation consultants, helps you to understand the dynamics and strategies of commercial negotiation, and tap into the psychology, tactics and behaviors that will give you the advantage in any negotiation situation.

You will learn how to:

  • Take control of your negotiations through assertiveness and self–assurance
  • Adapt your approach and behavior to suit different types of negotiation
  • Realize more value from every agreement you make
  • Create more opportunities through planning and preparing for your negotiations
  • Understand the short term tactics that others may try to use to manipulate you

With exclusive free access to an online negotiation profiler, this book will help you to develop the self–awareness you need to successfully build negotiation strategies and facilitate negotiations to get the results you want.

′Invaluable in helping you prepare and execute your negotiation strategy′
Martin Porter, Sales Managing Director, Heinekenrom

Fully revised and updated second edition

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Other Popular Editions of the Same Title

9781119155461: The Negotiation Book: Your Definitive Guide to Successful Negotiating

Featured Edition

ISBN 10:  1119155460 ISBN 13:  9781119155461
Publisher: John Wiley & Sons Inc, 2015
Softcover