Unleashing Creativity and Innovation: Nine Lessons from Nature for Enterprise Growth and Career Success - Hardcover

Birla, Madan

Hardcover

ISBN 10: 1118768116 ISBN 13: 9781118768112

Publisher: Wiley, 2013

Synopsis

Creativity and innovation are the keys to both organizational growth and successful careers. People understand this, but they do not know how to unleash their natural creative potential. Drawing upon his twenty-two years of first-hand experience helping FedEx grow into a global icon and the last ten years consulting around the world, Madan Birla provides proven and practical answers. Readers will learn

• How to build a reputation as a creative thinker and become management’s go-to person for innovative business solutions
• Four steps for unleashing their creative potential and generating creative ideas
• Four communication skills to gain acceptance of your ideas
• Two words that guarantee promotions
• How to minimize internal and external negative influences that obstruct creative energy flow
• How to stop self-censoring and how to confidently express their ideas
• How to trust that all the resources for germinating creative ideas are within them

About this title

About the Author

MADAN BIRLA is a speaker, consultant, and trainer for companies around the world. A veteran of FedEx for 22 years, he was a member of FedEx's Long Range Planning Committee where he worked closely with founder and CEO, Fred Smith, in developing and implementing innovative business growth strategies.

Praise for Unleashing Creativity and Innovation

From the Back Cover

Praise for Unleashing Creativity and Innovation

"As a business visionary and experienced engineer, Madan inspires us with stories of breakthrough innovations and provides a step-by-step guide for how we can make a creative difference in our careers and companies."
—Ethan Willis, New York Times bestselling coauthor of The One Minute Entrepreneur and CEO of Prosper, Inc.

"Madan is a great storyteller who offers simple, practical, and very actionable insights in Unleashing Creativity and Innovation. Very impressive."
—Sanjay Khosla, former President, Kraft Foods Inc.

"As a manager of both experienced professionals and newer employees, I see practical applications with the nine lessons. The concept of growth in nature having parallels with creativity and innovation is an easy concept to grasp."
—Brian Spangler, Field Sales Vice President, Maybelline

"Every CEO I've worked with needs creative ideas from people at all levels of the organization. Madan provides proven and practical steps for unleashing personal creativity and moving up the ladder."
—Vijay Govindarajan, Professor of International Business, Tuck School of Business at Dartmouth and coauthor of the bestseller Reverse Innovation

From the Inside Flap

In your drive for growth you're not alone if you've been searching for answers to questions like these:

• How can I sustain enterprise growth in today's highly competitive global economy?
• How do I enhance my chances for promotion?
• How do I add the most value now that I've moved into management?

Drawing on his 22 years at FedEx and the past 10 years consulting with leaders around the world, Madan Birla provides proven and practical answers to those questions. Creativity and innovation are the keys to both organizational growth and successful careers. People understand this, but don't know how to unleash their creative potential. In Unleashing Creativity and Innovation, you will master the

• Four steps for unleashing your natural creative potential and generating creative ideas
• Four communication skills to ensure acceptance of your ideas
• Two key leadership skills for engaging your team in developing and successfully implementing creative ideas
• Two words that guarantee promotions

Along the way, you will also learn how to

• Get the recognition you deserve
• Minimize internal and external negative influences that obstruct creative energy flow
• Start operating at the next level
• Stop self-censoring and confidently express your ideas
• Trust yourself that the resources for germinating creative ideas are within you
• Use the power of positive speaking
• Build your reputation as a creative thinker
• Become management's go-to person for innovative business solutions

The book's nine lessons are supported by in-depth conversations with successful individuals representing a wide variety of industries and professions—people just like you, who started at entry-level positions.

The book also draws on the wisdom of Emerson and Einstein and presents practical ideas from leaders at Google, Twitter, International Paper, Microsoft, IBM, P&G, Amazon, Netflix, GE, Intuit, and other innovative organizations.

Edition details

• Publisher: Wiley
• Publication date: 2013
• Language: English
• ISBN 10: 1118768116
• ISBN 13: 9781118768112
• Binding: Hardcover
• Edition number: 1
• Number of pages: 176