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Marketing Research Essentials

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9781118823002: Marketing Research Essentials
  • PublisherWiley
  • Publication date2013
  • ISBN 10 1118823001
  • ISBN 13 9781118823002
  • BindingLoose Leaf
  • LanguageEnglish
  • Edition number2
  • Number of pages560
  • Rating
    • 3.58 out of 5 stars
      62 ratings by Goodreads

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Sivaramakrishnan, Subramanian, McDaniel, Carl, Jr., Gates, Roger, Main, Kelley
ISBN 10: 1118823001 ISBN 13: 9781118823002
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Loose Leaf. Condition: new. Loose Leaf. An accessible text offering a relevant approach to understanding and practicing marketing research The second Canadian edition of Marketing Research Essentials is co-authored by marketing researchers, offering students an inside look into the field. Marketing majors who our required to take a Marketing Research course can benefit from an understanding of what is successful and what isn't. In a concise manner, the text presents real data by the people who have conducted the real research. The book covers data analysis in both Excel and SPSS. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781118823002

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McDaniel, Carl
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Loose Leaf. Condition: new. Loose Leaf. An accessible text offering a relevant approach to understanding and practicing marketing research The second Canadian edition of Marketing Research Essentials is co-authored by marketing researchers, offering students an inside look into the field. Marketing majors who our required to take a Marketing Research course can benefit from an understanding of what is successful and what isn't. In a concise manner, the text presents real data by the people who have conducted the real research. The book covers data analysis in both Excel and SPSS. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9781118823002

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Loose Leaf. Condition: new. Loose Leaf. An accessible text offering a relevant approach to understanding and practicing marketing research The second Canadian edition of Marketing Research Essentials is co-authored by marketing researchers, offering students an inside look into the field. Marketing majors who our required to take a Marketing Research course can benefit from an understanding of what is successful and what isn't. In a concise manner, the text presents real data by the people who have conducted the real research. The book covers data analysis in both Excel and SPSS. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Seller Inventory # 9781118823002

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