Social Media Marketing All-In-One for Dummies - Softcover

Zimmerman, Jan; Ng, Deborah

Softcover

ISBN 10: 1118951352 ISBN 13: 9781118951354

Publisher: For Dummies, 2015

Synopsis

A new edition of the bestselling social media marketing book

Updated to include the latest information on engaging with your community, measuring your efforts, blending your social media with other online and offline marketing efforts, and leveraging data you collect into learning more about your community, this new edition of Social Media Marketing All-in-One For Dummies will help you apply your marketing efforts to the latest social media marketing sites and tools. Inside, you'll discover how to devise and maintain a successful social media strategy, use the latest tactics for reaching your customers, and utilize data to make adjustments to future campaigns and activities.

Marketing your business through social media isn't an option these days—it's absolutely imperative. Inside this bestselling guide, you'll find out how to apply the marketing savvy you already have to the social media your prospects are using, helping you to reach and keep more customers, make more sales, and boost your bottom line.

• Includes updates on the latest changes to Facebook, Twitter, Pinterest, YouTube, blogging, and more
• Offers tips for showcasing your company with a customized Facebook business page
• Presents step-by-step guidance for setting up a social media marketing campaign
• Shows you how to use analytics to assess the success of your social media campaign

If you're a social media strategist, website manager, marketer, publicist, or other employee who is in charge of implementing and managing an organization's social media strategy, this comprehensive resource is your one-stop guide to all things social media marketing.

About this title

From the Back Cover

BOOKS
9 IN 1

• The Social Media Mix
• Cybersocial Tools
• Content Marketing
• Twitter®
• Facebook® and Instagram™
• LinkedIn®
• Pinterest™
• Other Social Media Marketing Sites
• Measuring Results; Building on Success

A new and improved edition of the bestselling social media marketing book

Marketing your business through social media isn't an option these days it's imperative. Inside this bestselling guide, you'll find out how to apply the marketing savvy you already have to the social media your prospects are using, helping you reach and keep more customers, make more sales, and boost your bottom line.

• Make your social debut grasp the pros and cons of social media marketing, integrate social media into your overall marketing effort, and develop a strategic social media marketing plan
• When traffic is a good thing use social bookmarks, news, and share buttons to your advantage and leverage search engine optimization (SEO) to ramp up your traffic
• Join the revolution discover the buzz surrounding content marketing, understand how it can grow your brand, and develop a solid content marketing strategy
• The marketing world's all a twitter build a winning presence on the hottest social media sites and use them as targeted marketing and networking tools
• Crunch those numbers delve into data, analyze and compare metrics, and make decisions by the numbers

Open the book and find:

• How to make the business case for social media
• Guidance on plotting your social media marketing strategy
• Tips for managing your cybersocial campaign
• Strategies for getting your content to your prospects
• The best ways to leverage Facebook, Twitter, LinkedIn and other sites
• Ways to profit from your business presence on social media
• Techniques for using social media in mobile environments

About the Author

Jan Zimmerman is the owner of Watermelon Mountain Web Marketing and has helped businesses of all sizes use online marketing and social media tools for more than 15 years. Deborah Ng is a professional blogger, freelance writer, community manager, and social media enthusiast.

About this edition

• Publisher: For Dummies
• Publication date: 2015
• ISBN 10: 1118951352
• ISBN 13: 9781118951354
• Binding: Paperback
• Edition number: 3
• Number of pages: 810